OMAHA, Neb. - March 11, 2014 // GLOBE NEWSWIRE // - Complete Nutrition, a national nutritional retailer, has named Peter Leighton as Vice President of Product Strategy. In this role, Leighton will drive new product development and oversee the company's entire line of weight loss, sports nutrition and general health brands.
Leighton brings to Complete Nutrition more than 30 years' experience in the consumer products, nutraceuticals and biotechnology industries. He has held senior-level marketing positions at leading nutritional companies, including Senior Vice President of Marketing at Weider Nutrition and Vice President of Marketing and Product Development at Natrol. At Natrol, Leighton helped increase company value by 300 percent through the introduction of new product platforms. Leighton also led the launch of CitriMax, known as the first successful branded nutraceutical ingredient, while with InterHealth Nutraceuticals.
"Peter is an accomplished industry professional who brings exceptional knowledge and experience to Complete Nutrition," said Complete Nutrition CEO Sheldon Harris. "As we continue to grow and help more people improve their lives, we are confident he will not only guide us in delivering best-in-class nutrition products to current customers but also spearheading product innovation that connects with new customer groups."
As VP of Product Strategy at Complete Nutrition, Leighton will be tasked with leveraging technology, innovation and marketing insight to develop industry-leading nutrition products and building a best-of-class brand portfolio. His comprehensive product strategy will include further developing unique and proprietary nutrition products that will be exclusive to Complete Nutrition customers as well as expanding the company's scope of offerings to drive new customers who are seeking wellness products.
"I'm extremely excited to join the Complete Nutrition team and plan on continuing the company's tradition of redefining the nutrition category," said Leighton. "Complete Nutrition offers an exceptional platform to deliver lifestyle solutions that cannot be found anywhere else. With knowledgeable and engaged consultants, Complete Nutrition will now integrate even more advanced and unique brands that deliver what consumers want."
Complete Nutrition offers more than 200 exclusive general health, sports nutrition and weight-loss solutions at more than 175 franchise locations. Employing certified personal trainers, former strength coaches and others experienced in health and fitness, Complete Nutrition differentiates itself from competitors through its consultative approach to nutritional products.
Complete Nutrition is a network of consultative nutritional retail stores whose mission is to help people transform their lives through fitness, health and wellness advice. Complete Nutrition's consultants, many of whom are athletes, certified personal trainers, nutritionists, and others experienced in the health and fitness industry, work individually with customers to help them reach their goals by creating diet and exercise plans and recommending safe and effective weight loss, sports nutrition, and general health programs that boost results. Founded in 2005, Complete Nutrition is one of the fastest-growing franchises in the health and wellness industry. For more information, call 866-366-5766 or visit CompleteNutrition.com.
SOURCE Complete Nutrition
Fishman Public Relations