Tide Dry Cleaners Celebrates 20th Store Opening

Emerging Franchise System is Gaining Momentum and Holds Promise and Opportunity for Future Franchisees

CHARLOTTE, N.C. - March 12, 2014 - (BUSINESS WIRE) -Tide Dry Cleaners is pleased to celebrate its 20th store opening in the United States. The newest store for the emerging franchise is in Charlotte, NC – the first location in the state. Carolina Fresh, LLC, is the latest franchise group to pursue the huge opportunity to join forces with Procter & Gamble (P&G) and Tide Dry Cleaners in "Changing Dry Cleaning For Good."

"We're proud to be affiliated with Tide Dry Cleaners and Procter & Gamble, one of the preeminent companies in the world. Tide is one of the most recognized brands anywhere"

"We're proud to be affiliated with Tide Dry Cleaners and Procter & Gamble, one of the preeminent companies in the world. Tide is one of the most recognized brands anywhere," said Henry Atkins, a Franchisee of Tide Dry Cleaners in Charlotte.

The Tide Dry Cleaners system includes the convenience of drive-thru/valet concierge services and 24-hour drop-off and pick-up with Tide Dry Cleaners AnytimeSM drop-box, lockers or automated kiosks. Through its partnership with GreenEarth® and utilization of Tide® and Downy® fabric care products, Tide Dry Cleaners offers cleaning technology to care for a range of garments and textiles.

"We've listened to consumers who share their frustrations with dry cleaning and we're excited to continue leading the way in Changing Dry Cleaning for Good. With unique service offerings – including 24-hour access, Tide® and GreenEarth® Cleaning and best-in-class customer service – we are showing our customers that they deserve more from their dry cleaning experience," said Andy Gibson, Tide Dry Cleaners Brand Manager.

"We are thrilled to see the Tide Dry Cleaners network continue to expand nationally and are very happy to be partnered with Carolina Fresh, LLC in North Carolina. We join them in celebrating the opening of their first Tide Dry Cleaners location in Charlotte. 20 stores across the U.S. is just the beginning," said Jeff Wampler, CEO, Agile Pursuits Franchising, Inc., a subsidiary of Procter & Gamble.

P&G is looking to continue the growth of Tide Dry Cleaners locations across the country, via both an impressive group of franchisees and Corporate-owned locations. Franchise opportunities are still available in certain areas. Those interested in learning more about the opportunity should call 888-446-2734 or visit www.TideDryCleaners.com/Franchising. Ask about the Development Incentive Program, which provides a lower start-up cost and is available for a limited time only.

About Tide Dry Cleaners

For 65 years, Tide® laundry detergent has been caring for the clothes of American families. Headquartered in Cincinnati, Ohio, Tide Dry Cleaners is an innovative extension of the Tide® brand, providing the superior quality and service that customers want for their dry cleaning needs. As of March 12, 2014, Tide Dry Cleaners has twenty stores and continues to expand across the United States. For more information on the Tide Dry Cleaners business or franchising opportunities, please visit www.TideDryCleaners.com.

About Procter & Gamble

Headquartered in Cincinnati, Ohio, P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit www.pg.com for the latest news and in-depth information about P&G and its brands.

About GreenEarth® Cleaning

Headquartered in Kansas City, Missouri, GreenEarth® was founded in 1999 by industry-renowned dry cleaners, Jim Barry, Ron Benjamin and Jim Douglas. GreenEarth® technology is licensed by more than 1,300 dry cleaners worldwide. For more information, visit www.GreenEarthCleaning.com.


Jennifer Viscomi
For Procter & Gamble



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