Retailer Announces New "Challenge Grant Competition" as Part of its 2014 Art Van Million Dollar Charity Challenge
Furniture Chain to Distribute $375,000 in New Grants to Michigan, Illinois, Ohio, and Indiana Nonprofits
March 13, 2014 // Franchising.com // WARREN, MI – Art Van Furniture is building upon its commitment to make a profound difference and a lasting impact in the communities it serves. As part of its sixth annual Art Van Million Dollar Charity Challenge in 2014, the Midwest’s No. 1 furniture and mattress retailer is launching a new grant competition and awarding $375,000 to nonprofits in the regions where Art Van Furniture has stores, which includes Michigan, Chicago, Illinois, Toledo, Ohio, Indianapolis and Fort Wayne, Indiana.
The "Challenge Grant Competition" is a three-phase process. During phase one, nonprofits which focus on children, healthcare and human services are invited to apply for a grant between March 10 and April 7. In phase two, charities are selected during the vetting process and will develop their fundraising strategies. The competition is on in phase three! The charities will compete to raise the most money from May 19 through June 23 during which bonus challenges will be held for $500 Art Van Furniture gift cards and $1,000 bonus grants. On June 24, the winning charity will be awarded a grand prize of $75,000. The remaining nonprofits in the top ten will receive grants ranging from $7,500 to $60,000. The rest of the charities will split $35,000 evenly.
"We believe that this is a unique way to incentivize charities to raise money for families in need," said Art Van Elslander, founder and chairman of Art Van Furniture. "Our hope is that the grant competition will benefit the greater good and inspire citizens to come together to improve people’s lives."
In the past five years, the Art Van Million Dollar Charity Challenge has awarded $5 million in grants, inspiring donations of $17 million and counting.
About Art Van Furniture
Art Van Furniture is the Midwest's largest furniture retailer and America's largest independent furniture retailer. The company operates 37 stores throughout Michigan, five stores in Chicagoland, one store in Toledo, Ohio and in Fort Wayne, Indiana, a full service e-commerce website, plus 40 freestanding Art Van PureSleep bedding stores in Michigan, Ohio and Indiana. Founded in 1959, the company is family-owned and headquartered in Warren, Michigan. Visit artvan.com for more information.
SOURCE Art Van Furniture
Director of Corporate Communications
Art Van Furniture