Tropical Smoothie Cafe Launches First System-wide TV Ad Campaign

Popular Cafe Franchise Showcases Fresh, Authentic and Bold Flavors Featuring New Mojo Tacos

ATLANTA, Ga. - March 17, 2014 // PRNewswire // - Increasing its reach and strengthening its voice in the fast-casual marketplace, Tropical Smoothie Cafe has launched today its first system-wide television advertising campaign. The new commercial, which will air locally in all of the brand's markets, showcases the breadth of fresh food and smoothies at Tropical Smoothie Cafe. The spot also highlights Mojo Tacos, the brand's latest innovative menu addition.

The new 30-second TV spot promotes the brand's fresh, tropical ingredients and bold, unique flavors. Customers are invited to Tropical Smoothie Cafe's "table" to try its new Mojo Tacos, featuring your choice of fish, chicken or steak, topped with a fresh, handmade Cucumber Salsa and a vibrant, new signature Mojo Sauce. The creative agency behind the new ad spot is Stroh Creative. The four-week flight, projecting 15 million impressions, will run on Bravo, FX, VH1, ABC Family, TLC and TBS. Additionally, a 15 second TV wrap-around spot will support Food Network's hit show "Chopped."

"Since 1997, Tropical Smoothie Cafe has established itself as the destination for flavor and we've built that reputation without any national brand advertising," said Lisa Wenda, CMO of Tropical Smoothie Cafe. "Our goal with this campaign is to reach the consumers who enjoy better-for-you food and smoothies but haven't tried Tropical Smoothie Cafe yet. We know once they taste our authentic and fresh flavors, they are going to be hard-pressed to find a reason not to come back."

In conjunction with the new ad, Tropical Smoothie Cafe is launching a Slice of Paradise Sweepstakes where one lucky grand prize winner will receive a spa day for two, dinner, transportation and a $100 Tropical Smoothie Cafe gift card. Six runners-up will receive a $25 Tropical Smoothie Cafe gift card. To participate, visit www.tropicalsmoothiesweeps.com and register for a chance to win.

To view the new spot, go to http://www.youtube.com/user/TSCOfficial. For more information about Tropical Smoothie Cafe, visit www.tropicalsmoothiecafe.com.

About Tropical Smoothie Cafe

Founded in 1997, Tropical Smoothie Cafe is a fast-casual restaurant concept whose franchise partners inspire healthy lifestyles in communities across the country. Catering to all day-parts, Tropical Smoothie Cafe serves breakfast, lunch and dinner, including smoothies, salads, wraps, sandwiches, flatbreads and more. The fast-growing franchise has 360 locations nationwide and has won numerous awards including: Entrepreneur 2014 Franchise 500; Nation's Restaurant News 2013 Top 200; Tropical Smoothie Cafe is currently awarding franchises throughout the United States. For more information, visit www.TropicalSmoothieFranchise.com.

SOURCE Tropical Smoothie Cafe

###

Share this Story:

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

IceBorn Water and Ice Vending
IceBorn was developed to be the premier consumer water and ice vending brand.
WineStyles Tasting Station
Turn your passion for wine, craft beer and gourmet food into a rewarding business opportunity. WineStyles Tasting Station is the largest wine...
Caring Senior Service
Join a unique franchise with over 25 years of experience and the most comprehensive support and training system in our industry. There will never be...
MassageLuXe
MassageLuXe® is a fast-growing massage franchise providing massage services to clients, primarily through multi-unit area developers & single...
Golden Corral Buffet and Grill
Golden Corral is the nation's leading family style restaurant franchise featuring steaks, buffet and bakery items.

Subscribe to Franchising.com Express

A Franchise Update Media Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2017. All Rights Reserved.

In Loving Memory Of Timothy Gardner (1987-2014)