Easter is Key Sending Occasion for Card Connection
March 19, 2014 // Franchising.com // Leading greeting card publisher, Card Connection has rolled out its Easter range. Franchisees have now supplied and merchandised outlets across the UK with 18 new designs across three different formats to ensure retailers are ready for Easter.
"Easter is a key sending occasion for greeting cards," confirms Michael Johnson, managing director, Card Connection. "Many of those who send a card at Easter often tend to have traditional values," continues Johnson. "Therefore, our mix of religious, and traditional designs - from a floral 'Easter Blessings' message to 'Easter Wishes' and simply 'Happy Easter' all cater for this market. New designs depicting teddy-bears are aimed at the younger generation and this year we have also included a humorous design featuring two chocolate bunnies to ensure there is something for everyone.
"The range has been developed by our in-house design team and is pitched across various price points," confirms Johnson. "Our franchisees are trained to create stunning displays in-store to encourage buying behaviour for the customers of our valued retail clients."
Card Connection is one of the UK's largest card publishers and is the market leader in the franchised distribution of greeting cards. The business' unique model of consignment sales has resulted in a strong brand and established reputation which has been proven over many years and in 2013 Card Connection celebrated its 21st year in operation as a franchisor. Through its franchisees Card Connection supplies about 12,000 retailers throughout the UK.
Card Connection is part of UK Greetings, which is a subsidiary of American Greetings Inc., one of the largest greeting card publishers in the world and has limited vacancies for franchisees that are keen to run an expanding business. Since the franchise network in the UK is complete, the available opportunities now consist of acquiring an already-established territory from an existing franchisee. These vary in price according to their level of development, but start at £7k + Stock + Card Connection fee with earnings potential in excess of £50k per annum.
For further information please see: www.card-connection.co.uk Territories currently available include: Devon, Dorset, Plymouth, Southend-on-Sea, Manchester, Kingston Upon Hull, Cardiff and Southport/Wigan and Ayr/Kilmarnock.
About Card Connection
Card Connection is one of the UK's most successful card publishers and is the market leader in the franchised distribution of greeting cards.
The company was established in 1992 and became a Full Member of the British Franchise Association in 1995. It now distributes greeting cards to around 12,000 outlets through its network of 68 franchisees. www.card-connection.co.uk
SOURCE Card Connection
Grapevine PR Ltd
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