Relax The Back® Celebrates 30th Anniversary as Trusted Leader in Pain Relief Solutions and Products

Company’s Unique Position on Back and Neck Self-Care Continues to Drive Quality, Service, and Integrity; Celebrates Loyal Customers with 30-Week Facebook Giveaway Campaign

LA PALMA, Calif. - March 20, 2014 - (BUSINESS WIRE) - Relax The Back, a leader in back and neck pain relief solutions and products, celebrates three decades of helping customers relieve daily discomfort through proper ergonomics, neutral posture support, and education.

As an avid traveler suffering from back pain daily, Virginia Rogers did not want to let pain control her life. She found relief using Relax The Back products and wanted to share this revelation to help others live pain-free. After purchasing Relax The Back in 1986, Rogers began to transform the business. What started in a small house in Austin, TX in 1984, has grown into almost 100 franchise locations in the US and Canada. Many franchisees started as customers who had the same revelation and want to provide relief and solutions to others.

"Virginia always focused on giving individualized attention to all of our customers to really find out what their specific pain relief needs were to help them find the proper solutions," said Richard Palfreyman, CEO. "Today, this philosophy continues to be our top priority and core value."

Over the years, Relax The Back has formed mutually beneficial partnerships with the medical community. Critical to their success has been Physical Therapist Robin McKenzie’s philosophy of back and neck self-care. Relax The Back believes people can take control of their spinal health by stretching, strengthening, and supporting their spine throughout the day. The company remains dedicated to changing lives through the relief and prevention of back and neck pain by improving home, office, sleep comfort, and overall wellness.

To celebrate 30 years of making life more comfortable, the company is rolling out a "30 for 30" Facebook promotion. This campaign, which begins on 3/20/14, aims to recognize and thank their loyal customers with a chance to win one of thirty prizes over a 30-week period by simply ‘Liking’ or ‘Commenting’ on a Facebook post relating to that week’s prize. Visit the Facebook Page to enter: www.facebook.com/RelaxTheBack.

For more information or to find a local store, please visit www.relaxtheback.com.

About Relax The Back®

Relax The Back is North America’s largest specialty retailer of products that relieve and prevent back and neck pain with almost 100 franchised stores in the U.S. and Canada. Back Care Consultants are trained in ergonomics and spinal health to properly assess each client’s needs. They provide back care education and products to improve spinal health and increase comfort throughout the day and night. Relax The Back straddles the boundary between health care and retail working with many medical professionals who refer their patients to us to help solve their postural challenges. Find information about the company and its products at www.relaxtheback.com.

Contact:

Leanne Mattes
Relax The Back
714-736-7948
leannem@relaxtheback.com

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