LUBBOCK, Texas - March 19, 2014 - (BUSINESS WIRE) - Value Place, the largest economy, extended-stay hotel brand in the U.S., has announced the grand re-opening of its hotel in Lubbock, Tx. following a $500,000 renovation. This is one of 37 Value Place hotels currently open in Texas.
Inspired by guest feedback and competitive offerings, Value Place enhanced the property by upgrading lighting, beds, and televisions, as well as amenities including high-speed, wireless Internet.
"Enhancing our current properties is a great way to improve our guest experience," says Value Place COO Kyle Rogg. "We already meet the ‘needs’ of budget-conscious guests. These upgrades answer the ‘wants.’"
These local renovations are part of Value Place’s national effort to enhance corporate-and franchisee-owned properties, all new construction between 2002 and 2013, to better serve business and personal travelers requiring a week or more of lodging.
Extended-stay hotels like Value Place are an appealing option for government employees, military personnel, business travelers, and construction workers who travel frequently for work and require a budget-friendly hotel. Retirees, students, tourists, and those relocating to the Lubbock area also appreciate the value of an extended-stay offering.
The four-story, 104-room property, located at 2311 West Loop 289, is 10 minutes west of downtown Lubbock. There is abundant shopping, eating, and business adjacent to the property.
With nearly 190 hotels open in 32 states, Value Place has emerged as a leader in the extended-stay segment. The company continues to garner national recognition, and was recently named one of 2013’s Top 500 Franchises by Entrepreneur Magazine, as well as one of Franchise Business Review’s Top 50 Franchises for four consecutive years. For more information about franchise opportunities visit www.ValuePlace.com/Franchise.
Value Place is the nation’s largest economy extended-stay hotel brand with nearly 190 hotels located in 32 states. The company owns 75 of the properties and provides management services for both company- and franchise-owned locations. Featuring remarkably affordable weekly rates, rigorous cleanliness standards and secure short-term lodging, the brand delivers an unparalleled commitment to the comfort, privacy, and peace of mind of each guest. For more information, contact Value Place at (316) 631-1370 or visit ValuePlace.com.
Vice President Franchise Development Marketing