STAMFORD, Conn. - March 20, 2014 - (BUSINESS WIRE) - Renowned as an industry innovator with a history of firsts in the wellness space, Westin Hotels & Resorts today announced the global launch of the Westin Well-being Movement, an ambitious $15 million brand-wide campaign designed to enhance the well-being of guests and associates around the world. The year-long initiative will introduce a string of innovative partnerships and programs across Westin's six brand pillars: Sleep Well, Eat Well, Move Well, Feel Well, Work Well and Play Well. Today's launch coincides with the International day of Happiness and Well-being and the Spring Equinox – traditionally recognized as the season of renewal.
To celebrate, Westin hotels around the world will open their doors for a well-being open house, where guests, associates and consumers can experience the brand's signature programs. For the next week nearly 200 hotels and resorts will hold wellness events and programs open to the public including scenic guided 5K runs, Heavenly Spa mini-appointments, SuperfoodsRx Juice Bars, group yoga sessions and more. For more information on open house activity please visit www.westin.com/wellbeing.
The Westin Well-being Movement will launch globally with Headspace, a leading force in the field of health and well-being. This first new partnership of 2014 is aimed at helping guests "feel well."
Headspace co-founder and meditation expert, Andy Puddicombe, will lead the charge as the authority for the brand's "Feel Well" pillar and is the first appointee to the Westin Well-being Council - a diverse advisory board composed of renowned thought leaders, each of whom aligns with a specific wellness brand pillar. This Council will be the cornerstone to the Movement and will guide and inspire new initiatives, leveraging proprietary research to inform and introduce new programs throughout the year.
The Council will be featured on the brand's new well-being digital hub – an online portal that will serve as a catalyst for a global exchange of new ideas and interpretations of well-being and bring the Movement's initiatives to life. Additional Council members will be announced throughout the year, featuring a mix of industry innovators, high-profile executives and renowned professionals dedicated to the global pursuit of wellness.
"At Westin, our mission is to be a partner in our guests' well-being before, during and after their stay and this is the motivation behind this movement," said Brian Povinelli, Global Brand Leader for Westin Hotels. "We are proud to partner with some of the world's premier wellness brands and experts to provide innovative, personalized offerings at our hotels around the world, with the goal of inspiring and empowering our guests and associates. Headspace is a brand who shares our passion for improving the health and well-being of communities around the world and we are thrilled that Andy and his team will be a part of this journey."
The new partnership with Headspace will encourage guests and associates to look after the health of their minds, with simple guided meditation exercises that help them smile more, listen more, worry less and sleep better.
Westin is the first hotel brand to launch a brand-wide mindfulness and meditation program. The partnership with Headspace will provide guests with customized content through a dedicated space on Westin.com, including videos and audio files. Specifically curated for Westin guests, the program is designed to address the needs of both leisure and business travelers, pre and post-stay and including programs to help guests get ready for their onward journey. Westin will also introduce Headspace modules to help promote wellness in the workplace.
"We are very excited to be the official launch partner for Westin's Well-being Movement. The health benefits of practicing mindfulness are widely recognised, and this partnership highlights Westin's commitment to improving the well-being of their guests and associates," said Andy Puddicombe, Co-Founder, Headspace. "We believe that the simple and easy to learn mindfulness techniques we have developed at Headspace will help both guests and associates alike lead happier and healthier lives."
Today, as part of the global launch, Andy Puddicombe will lead a mass mindfulness moment in New York City's Flatiron district. In addition, Westin and Headspace will encourage those in New York City to "Tweet It If You Need It" – simply tweet if you are in need of some Headspace and a meditation team will deliver all the necessary goods to provide a 10 minute mediation reprieve.
Locals can tweet @Westin using the hashtag #WestinWellbeing and a select few will be chosen to receive an in-person meditation moment. Outside of the New York area, Westin is encouraging consumers around the world to commit to taking 10 minutes for some Headspace on March 20th. Consumers can tweet their commitment to the @Westin handle including the hashtag #WestinWellbeing.
The Westin Well-being Movement is a natural extension of the brand's historic commitment to health and wellness. The inspiration for the brand's wellness strategy, the iconic Heavenly® Bed (Sleep Well) is beloved by guests and lauded as one of hospitality's great innovations. Westin's global partnership with SuperfoodsRx (Eat Well) offers guests food that fuels the body with rich antioxidants and tastes great. WestinWORKOUT, RunWESTIN and Westin Gear Lending with New Balance (Move Well) together pack a formidable punch and offer guests a holistic fitness solution. The brand's nature-inspired design, signature sensory welcome and Heavenly Bath and Heavenly Spa (Feel Well) offer a relaxing respite from the rigors of travel. Tangent (Work Well), the innovative workspace concept modeled to support today's mobile traveler, is receiving rave reviews and high usage from guests. Westin Weekend (Play Well) signature experiences are designed to let guests escape, discover and relax without all the hassles and restrictions other brands impose. The brand's new digital destination guide, Westin Finds from Afar, provides guests with uniquely curated travel experience.
For more information on the Westin Well-being Movement and Westin Hotels, please visit www.westin.com, Facebook or follow Westin on Twitter.
Headspace was founded in 2010 by Rich Pierson and Andy Puddicombe. Bringing together authentic content, modern technology and a fresh approach to creative design, Headspace produce practical mindfulness tools for modern day living. Their mission is to improve the health and happiness of the world by helping people to stress less, focus more and sleep better through the practical application of the Headspace meditation techniques. With no chanting, no sitting cross-legged, no incense and definitely no gurus – this is meditation for modern day living.
The app has been designed for both iOS + android platforms. For more information, please visit www.headspace.com.
Westin Hotels & Resorts offers innovative programs that transform every aspect of a stay into a revitalizing experience. All Westin signature services – like the Heavenly Bed®, delicious SuperFoodsRx® and WestinWORKOUT® studio – have been designed with the guests' well-being in mind. Westin hotels, with more than 190 hotels and resorts in nearly 40 countries and territories, is owned by Starwood Hotels & Resorts Worldwide, Inc., one of the leading hotel and leisure companies in the world with nearly 1,200 properties in 100 countries and 181,400 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. The Company boasts one of the industry's leading loyalty programs, Starwood Preferred Guest® (SPG®), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com.
SOURCE: Starwood Hotels & Resorts Worldwide, Inc.
Westin Hotels & Resorts