March 21, 2014 // Franchising.com // Los Angeles, CA - March 21st, America's Favorite Television Host Invites Investor-Entrepreneurs with Strong Community Ties to Help Drive Success of New Neighborhood-based Online Retail Offering that "Pays It Forward" with a Charity Twist Television personality and savvy businessman Pat Sajak is looking for energetic, self-starting entrepreneurs to join him in taking a new daily deal website concept to communities across America. It's called Great American Deals – a hyper-local online shopping website that focuses on individual neighborhoods versus larger metropolitan territories and offers daily discounted deals designed to keep consumer spending within the immediate community, and in the pockets of nearby retailers.
Not only does this model stimulate repeat business, but, as a bonus, a portion of every online sale generated through Great American Deals is donated to local schools and charities as part of the brand's "Give Back" campaign. Having experienced phenomenal success with its pilot franchisees in the bedroom communities of Southern California, the company announced today that it will begin selling additional franchise territories nationwide.
Take the irresistible appeal of discounts delivered by online daily deal sites, eliminate the annoyance of spam-like offers that are too far away to bother with, and add in a fundraising feature that delivers money to consumers' favorite neighborhood charities every time a deal is purchased. That's the winning premise and the Great American Deals difference. The brainstorm of Sajak and seasoned marketers Michael Silber and Mark Vannuki, Great American Deals boasts an A-list leadership team that recognized early on, at the time of the brand's inception, that the power of buying local was a category game-changer for the daily deal industry. Along with Sajak, the team has tapped into the appeal of serving up neighborhood deals with laser precision to hometown residents, who prefer to keep their spending dollars within the immediate community, instead of driving across town, as a way to reinvigorate the entire the category. "I've never endorsed a product before, but there are so many aspects of the Great American Deals concept that have proven to be powerfully successful in our established test model, so I am a big believer," said Pat Sajak, Partner and Brand Ambassador for Great American Deals. "Our franchisees are deeply embedded with their 'feet on the ground' in the towns where they are operating – and each has invaluable localized community ties and expertise, which is something the big players just can't replicate. With Great American Deals, we're going to uncover hidden retail gems in every neighborhood in America – and help local residents discover them online. This platform is an absolute win for businesses and consumers alike, and the charitable aspect of our sales model means a lot to me, especially in these continued tough economic times."
With estimated revenue of $3.3 billion in 2013 according to IBISWorld, the online daily deal industry is projected to continue growing. Building on this existing market opportunity, Great American Deals brings new solutions and "fixes" to the previous pitfalls of the early daily deal pioneers. The format eliminates consumers' "deal fatigue" of being bombarded with unrealistic "across town" offers that aren't feasible or convenient to redeem – and replaces them with hyper-local offers from merchants right around the corner. The franchise model of Great American Deals also provides a fertile environment for local business leadership – at the individual franchisee level – to grow. Each franchisee overseeing their neighborhood- based locale has a vested interest in their own business, which helps to incent the success of the operation within their territory. Conversely, the management and sales structure of the current national deal sites does not transcend easily or effectively to a hyper-local approach. The Great American Deals model is different from other competitive offerings because it is designed to benefit both local customers and merchants so efficiently.
Interested franchisees can hit the ground running with very little upfront investment. With no storefront, no inventory and no receivables, Great American Deals provides potential franchisees with a pathway toward a desirable professional lifestyle and a flexible workweek. Franchisees are able to work from their own office, or even from home if desired. Ideally suited for a two-person team, Great American Deals' franchisees are indoctrinated to the brand via an intensive four-day training at the brand's corporate headquarters in Beverly Hills, CA – and then receive the option of participating in a co-op program that offers individualized marketing and operational support on an ongoing basis, post-launch. "This is a tremendous opportunity for many established executives, especially those with sales and marketing backgrounds who were caught in the massive corporate layoffs of recent years, to secure their financial and career security with their own business," said Michael Silber, CEO and Founding Partner, Great American Deals. "Imagine being the engine behind a business that brings together members of your own neighborhood looking to discover both valuable discounts and find new quality local businesses to patronize, with merchants and service providers who are eager to welcome the new customers in their own locale. Whether someone is choosing to work for themselves for the first time or returning to the professional world after raising a family, the opportunity to become a Great American Deals franchisee is an exciting proposition for motivated, community-minded entrepreneurs." Added Sajak: "For sales professionals with strong ties to their local communities, our Great American Deals franchise offers an unparalleled opportunity to make a difference for the merchants, consumers and charities in their own neighborhoods. With daily deal delivery defined by specific geographical borders and our 'giving back' component that incentivizes purchases to support their hometown schools and charities of choice, Great American Deals offers a distinctively different model for online shopping and selling." For more information, please visit Great American Deals at [http://franchising.greatamericandeals.com/].
Great American Deals is a pioneering franchise model in the burgeoning online "daily deal" industry. Cited by Entrepreneur Magazine as one of the Hottest New Franchises in 2013, Great American Deals is the new daily deal site with a difference – a hyper-local difference that delivers highly targeted offers to tap better savings from neighbor retailers and service providers, and for the best savings on admission to local events. Backed by the star power of television personality Pat Sajak, a company Partner and Brand Ambassador, Great American Deals not only puts the power of the daily deal industry into the hands of highly driven franchisees looking to generate localized prosperity for merchants and consumers alike, but $1 from every sales goes to support neighborhood schools and non-profits. Founded in 2013 and based in Beverly Hills, CA, the company is currently selling franchise locations to entrepreneurially minded individuals with strong ties to their local communities seeking a desirable, independent professional lifestyle.
SOURCE Great American Deals