Mrs. Fields Cookies, TCBY Yogurt Waives Franchise Fee for 50 Military Veterans

Famous Brands International Commits $1.75 Million in Free Franchise Fees, Thanks Veterans for Service

BROOMFIELD, Colo., March 25, 2014 // GLOBE NEWSWIRE // -- As a way of expressing gratitude and recruiting exceptional franchisees at the same time, Famous Brands International, the parent company of TCBY Yogurt and Mrs. Fields Cookies, has announced it will waive the franchise fee for the first 50 qualifying military veterans who join the brand, starting this month. The company is committed to giving away $1.75 million in free franchise fees through the program.

According to the Small Business Association, about one quarter of the country's 23.5 million veterans are interested in starting or buying their own business. Eager to help meet that demand, Famous Brands is doing their part by helping veterans accomplish the dream of small business ownership, helping to make it more attainable and affordable post-military service. The program waives the franchise fee of $35,000 per unit.

"Military veterans are reliable, tenacious and driven -- all qualities that align perfectly with our company culture and result in long-term success," said Chief Operating Officer David Bloom. "We have seen great success with our current veteran franchise partners, so we are happy to waive 50 franchise fees so these recognized individuals receive an opportunity to own their own business."

Additionally, TCBY and Mrs. Fields are both part of the International Franchise Association's VetFran program, which offers ongoing incentives, training and mentoring to military veterans interested in a franchising career path.

Together, TCBY and Mrs. Fields have more than 900 locations in 33 countries. Famous Brands is now focusing on developing the two legacy brands through dual-branded stores. In addition to an updated design, the new stores offer three different revenue streams for owners: TCBY, Mrs. Fields and Mrs. Fields in-store gifting station via MrsFields.com. Total initial investment for a dual-branded store ranges from $150,000-$450,000 depending on unit size.

For more information on this program, visit http://franchise.tcby.com/.

About Famous Brands International

About Mrs. Fields Cookies

Based in Broomfield, CO, Mrs. Fields Famous Brands, LLC dba Famous Brands International is the parent company to Mrs. Fields. Debbi Fields opened her first store in Palo Alto, California in 1977 and the Mrs. Fields name quickly became associated with warm, freshly baked cookies right out of the oven. Today, Mrs. Fields products are available at over 300 retail locations in the United States, nearly 100 locations internationally and online through http://www.mrsfields.com or by calling 1.800.COOKIES. For more information on Mrs. Fields visit www.mrsfields.com.

About TCBY

Based in Broomfield, CO, TCBY, The Country's Best Yogurt, has been a frozen yogurt innovator from the day its first shop opened in Little Rock, Arkansas in 1981. With more than 650 locations in the United States and internationally, TCBY has long been a healthier alternative for consumers looking for a treat or snack. To learn more visit www.TCBY.com.

SOURCE Famous Brands International

Media Contact:

Amy Heredia
Fishman Public Relations
847-945-1300
aheredia@fishmanpr.com

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