Villa Enterprises Inks Multi-Unit Deal with Leesburg Corner Premium Outlets®
Restaurant Operator and Franchisor Announces Plans to Manage and Revamp Entire Food Court
March 25, 2014 // Franchising.com // Villa Enterprises, announced today that it is assuming the management, operation and brand placement in the food court at Leesburg Corner Premium Outlets® in Leesburg, VA.
Under the new deal, Villa Enterprises will oversee a two-phased renovation project with completion scheduled for late spring. During the first phase, the food court will feature a temporary Italian quick-service restaurant serving pizza and pasta, as well as a coffee kiosk. When complete, the food court will be home to six Villa Enterprises' QSR brands, including Villa Italian Kitchen, Green Leaf's, Bananas, South Philly Steaks & Fries, Far East Asian Fire and The Market by Villa, providing shoppers with a variety of dining options.
"Over the past several years, we've been aggressively looking for opportunities to manage entire food courts, and it's been a great way for us to expand and introduce our diverse brands," explains Villa Enterprises' Senior Vice President of Business Development, Adam Torine. "Few restaurant management companies operate entire food courts, so it's a unique opportunity for us to manage and outfit entire food courts with our brands, and even create new concepts to add to our portfolio based on market demand."
With the opening of the newly-renovated food court, Villa anticipates the creation of nearly 70 jobs, including managers and crew positions for all restaurants.
To date, the company also manages food courts at Arizona Mills Mall in Tempe, AZ and Sands Casino and Resort in Bethlehem, PA. To learn more about Villa Enterprises, visit www.villaenterprises.com.
About Villa Enterprises
Villa Enterprises is a global multi-brand restaurant operator and franchisor. Founded in 1964 by Michele Scotto, a Naples, Italy native, Villa Enterprises began as small pizzeria next to the Ed Sullivan Theater in New York City. Today, Villa Enterprises is an international organization celebrating its 50th anniversary with more than 330 quick-serve restaurants in malls, airports, casinos and other high traffic locations. Villa's QSR brands, including Villa Italian Kitchen, Villa Pizza, Green Leaf's, Bananas, South Philly Steaks & Fries and Far East, can be found across 38 U.S. states and nine additional countries. Villa also operates 11 full-service restaurants in suburban New Jersey under the 40North brand including The Black Horse Tavern & Pub, The Office and George & Martha's. For more information, please visit www.villaenterprises.com.
SOURCE Villa Enterprises
Communications Account Executive
O: 609.397.4242 ext. 179