Century 21 Real Estate Takes Over YouTube Homepage

Google: March 27 Is Day When Most Real Estate Searches Occur

March 27, 2014 // Franchising.com // MADISON, N.J. - Century 21 Real Estate LLC, the franchisor of the world's largest residential real estate franchise sales organization, announced today that it has taken over the YouTube homepage on the day that Google identified as having the most online real estate searches last year. The YouTube takeover by CENTURY 21® is a first by any real estate brand. The more than 27 million visitors expected to visit the homepage will have the opportunity to engage with the C21® "Puppy Cam," a series of eight videos showcasing various little dogs playing, running, sleeping and, overall, just being downright lovable.

"Today's YouTube takeover allows us to put our C21® affiliated sales professionals in front of approximately 27 million consumers and drive them to CENTURY21.com on the day that we traditionally 'kick-off' the spring home buying and selling season," said Bev Thorne, Chief Marketing Officer Century 21 Real Estate LLC. "The Puppy Cam ties back to our 2014 series of "Based on a True Feeling" ads, in which one spot features clients who liken the experience of working with our agents to being surrounded by puppies."

Century 21 Real Estate LLC is displaying creative that runs the full width of the YouTube homepage. The company will also be posting stills, GIFS and videos of puppies to r/Aww, a subpage on Reddit, encouraging users to visit the Puppy Cam on the YouTube homepage. Throughout the day, the YouTube takeover will be promoted on CENTURY 21 social media channels and by its System members.

The YouTube takeover comes on the heels of an earlier announcement that CENTURY21.com was the No. 1 "most visited" real estate franchise website in every month of 2013, according to comScore, Inc. Century21.com held a commanding lead in the number of unique website visitors in 2013, with 25.3 million for the entire year, which was approximately 10 million unique visitors higher than the next closest national real estate franchise brand. The Web site, to date according to comScore, has held its unique website visitors leadership positioning in 2014.

About Century 21 Real Estate LLC

Century 21 Real Estate LLC (CENTURY21.com) is the franchisor of the world's largest residential real estate franchise sales organization, providing comprehensive training and marketing support for the CENTURY 21 System. The System is comprised of approximately 7,100 independently owned and operated franchised broker offices in 74 countries and territories worldwide with more than 103,000 independent sales professionals. Century 21 Real Estate LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.

© 2014 Century 21 Real Estate LLC. All Rights Reserved. CENTURY 21®, the CENTURY 21 Logo are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated.

SOURCE Century 21 Real Estate LLC


Peter L. Mosca
Century 21 Real Estate LLC
O: 973.407.5180
E: peter.mosca@century21.com



comments powered by Disqus

Franchise News Room »

News By Industry »

Featured Opportunities

Golden Corral Buffet and Grill
Golden Corral is the nation's leading family style restaurant franchise featuring steaks, buffet and bakery items.
Roy Rogers Family Restaurants
There is no single factor that accounts for the powerful appeal of the Roy Rogers concept.
Jiffy Lube
Jiffy LubeĀ® pioneered the fast-lube category more than 35 years ago, changing the way millions of drivers care for their vehicles. Today, Jiffy Lube...
AAMCO Transmissions and Total Car Care
AAMCO franchisees benefit from joining a brand that has been in business for over 50 years. Our iconic, Double A, Beep Beep, M-C-O mnemonic brings...
Saladworks leads the exploding fast-casual salad space, with nine consecutive quarters of positive same-store sales growth through 2017. America's...
Share This Page

Subscribe to Franchising.com Express

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.