NFL Super Bowl 2014 Champion, Michael Robinson, Chooses Fresh Healthy Vending for New Business Venture
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NFL Super Bowl 2014 Champion, Michael Robinson, Chooses Fresh Healthy Vending for New Business Venture

Coinciding with the Efforts Of His Non-Profit Foundation, the Seattle Seahawks' Fullback Will Utilize his Healthy Vending Franchise to Encourage Health and Wellness Throughout Virginia and Beyond

SAN DIEGO - March 27, 2014 - (BUSINESS WIRE) - Fresh Healthy Vending International, Inc. (OTC Markets: VEND), North America's leading healthy vending franchisor, announces its completed franchise deal with Super Bowl 2014 Champion Michael Robinson, who today purchased 10 Fresh Healthy Vending Combo machines. Continuously aspiring to encourage today's youth to lead healthy lifestyles through knowledge and education, the Seattle Seahawks' fullback will use his Fresh Healthy Vending franchise to complement his youth-oriented foundation: Excel to Excellence.

A 9-year NFL veteran, having also played four years for the San Francisco 49ers, Robinson is a Virginia native and recently relocated back to his hometown of Richmond, where he decided to start his Fresh Healthy Vending franchise: Healthy Treats. In both Richmond and Henrico Counties, where he started his foundation in 2010, Robinson plans to begin installing all 10 Fresh Healthy Vending machines into schools, businesses and community centers by late spring.

"I have always been a planner, so I had been looking into the healthy vending industry for some time, after an NFL-personnel friend of mine expressed his positive experience and success with a Fresh Healthy Vending franchise. For me, it was another business venture to pursue in the off-season, as well as think about for my post-NFL career," said Robinson. "When I realized how directly related Fresh Healthy Vending's initiatives were to my foundation's, I began working on starting my own franchise, here in Virginia, where there is a need for not only educating our youth about healthy lifestyles, but providing them with the resources to make those positive changes possible. I am thrilled with the amount of support I have already received from the community."

Robinson founded the Excel to Excellence Foundation, Inc. to address his concern for underserved children throughout the community and now provides additional guidance for students to be successful in academics, community service and extracurricular activities. As part of the non-profit, Robinson mobilizes his NFL teammates and friends to lead free, youth football camps and incentive programs to increase attendance and grade point averages among kids and teens.

"A large part of my efforts are motivated from a health scare I experienced last year. After having a terrible reaction to a prescribed medication, my liver and kidneys began shutting down and I lost 30 pounds in just a couple of weeks. It was then that I truly realized what it means to appreciate good health," said Robinson. "I want to be able to provide resources for good health to as many people as I can, starting with the youth in Virginia, and particularly in the underprivileged areas where they don't know anything better than junk and fast food. A lot is about to change here very soon; we're changing lives one snack at a time."

With an emphasis on educating youth about healthy choices, Robinson anticipates that his Healthy Treats franchise will expand outside of Virginia in the coming years, with potential partners in other regions of the U.S. already interested in the concept.

"We're extremely honored to welcome Mr. Robinson to the Fresh Healthy Vending team as a new franchisee and know that his experience as a professional athlete and advocate for today's youth will aid in his success with this franchise," said Alex Kennedy, CEO of Fresh Healthy Vending. "We know that Mr. Robinson can make a strong impact throughout these first two regions, as he has already expressed the endorsement of both local school districts, as well as the Mayor of Richmond, all likely a result of the positive changes that have already materialized due to his localized efforts."

This May, Fresh Healthy Vending plans to sponsor Robinson and his NFL peers for their 5th annual youth football camp in Virginia, with more than 500 participants and more than 3,000 spectators.

For more information on Fresh Healthy Vending, the franchise program, or to receive a free healthy vending machine in your school or business, visit or call toll free 888-902-7558.

About Fresh Healthy Vending

Fresh Healthy Vending, based in San Diego, California, is North America's leading healthy vending franchisor. Fresh Healthy Vending pioneered the concept of vending machines stocked with tried-and-tested fresh, healthy snack options and capitalizes on a growing market of health conscious consumers. The company has appointed more than 215 franchisees throughout the United States, Canada, Puerto Rico and the Bahamas and is looking to partner with like-minded entrepreneurs who share its vision.

The company offers three different machines: The Healthy Vending Combo snack and drink machine, Healthy Vending Café that brews gourmet hot beverages in less than 40 seconds, and the brand new Healthy Vending Touch - the only 46" 3D interactive touch screen vending machine.

The company has more than 2,500 machines installed in schools, universities, hospitals, community centers, military bases, airports, fitness facilities, YMCAs, libraries and many other types of locations.

Fresh Healthy Vending believes that it is currently the only vending company providing a comprehensive integrated business model that:

  1. Has an integrative focus on securing qualified locations for vending machine placement on behalf of franchisees
  2. Has an in-house products department which creates specialized menus specific to each location
  3. Has a corporate owned machine division to provide an independent revenue stream separate to franchise sales
  4. Provides franchisees with best practices obtained and enhanced by experience of directly operating machines and managing routes
  5. Delivers a one of a kind franchise coaching program to assist franchisees with developing their healthy vending business using the company's Steps to Success Program

Fresh Healthy Vending's stock is traded through the OTC Markets, Symbol: VEND.

For more information on Fresh Healthy Vending, the Franchise Program, or to receive a free healthy vending machine in your school or business, visit or call toll free 888-902-7558.

Cautionary note on forward-looking statements

Except for historical information contained in this release, statements in this release may constitute forward-looking statements regarding assumptions, projections, expectations, targets, intentions or beliefs about future events that are based on management's belief, as well as assumptions made by, and information currently available to, management. While the Company believes that expectations are based upon reasonable assumptions, there can be no assurances that goals, results and strategy will be realized. Numerous factors, including risks and uncertainties, may affect actual results and may cause results to differ materially from those expressed in forward-looking statements made by the Company or on its behalf. In addition to statements, which explicitly describe risks and uncertainties, readers are urged to consider statements labeled with such terms as "believes," "belief," "expects," "intends," "feels," "anticipates," or "plans" to be uncertain and forward-looking. More detailed information on these and additional factors that could affect Fresh Healthy Vending's actual results are described in Fresh Healthy Vending's filings with the Securities and Exchange Commission, including its most recent annual report on Form 10-K for the fiscal year ended June 30, 2013 and those referenced in its Form 10-Q filed for the quarterly period ended September 30, 2013. All forward-looking statements in this news release speak only as of the date of this news release and are based on Fresh Healthy Vending's current beliefs and expectations. Fresh Healthy Vending undertakes no obligation to update or revise any forward-looking statement, whether as a result of new information, future events or otherwise, except as required by law.


Christine Takara
Fresh Healthy Vending



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