Durham's Second Zaxby's Hatches Monday, March 31

New Restaurant to Provide Residents Prepared-at-Order Chicken in a Casual Dining Atmosphere

March 28, 2014 // Franchising.com // DURHAM, N.C. - Licensees Ryan Somerville and Mark Brewster will open the doors to Durham's second Zaxby's restaurant this Monday. The new restaurant is located at 3520 Hillsborough Road, next to Duke University. A Southeast favorite for chicken fingers and wings, the new location will operate from 10:30 a.m. to 10 p.m. every day.

"We've always wanted to bring a Zaxby's to this new area of Durham," said Somerville, who, with his partner, also owns the Zaxby's location in Cary, North Carolina. "Zaxby's has built its reputation and loyal following by providing excellent service and great-tasting food, and we plan to carry on that tradition with this new, convenient location."

The new 3,400-square-foot location will seat 90 in Zaxby's unique design - a bright, open interior décor complemented by custom vintage prints and school memorabilia. Zaxby's also offers drive-thru services to meet the needs of customers on the go.

Brewster believes the restaurant - from the atmosphere to the service - will exceed community expectations. "We've assembled a great group of team members who will deliver on the Zaxby's mission to 'consistently create encore experiences that enrich lives one person at a time,'" said Brewster.

The new location will be the second for Durham County and the 65th for the Tar Heel State. Zaxby's currently operates more than 600 locations in 15 states - Alabama, Arkansas, Florida, Georgia, Indiana, Kentucky, Louisiana, Mississippi, Missouri North Carolina, South Carolina, Tennessee, Texas, Utah and Virginia.

An alternative to fast food, Zaxby's offers prepared-at-order chicken fingers, wings, sandwiches and salads. Zaxby's most popular items are its hand-breaded Chicken Fingerz and Traditional or Boneless Wings, smothered in a choice of nine sauces with names like Wimpy, Tongue Torch, Nuclear and Insane.

Durham Zaxby's guests can also enjoy the Coca-Cola Company's proprietary drink fountain, Coca-Cola Freestyle. ® The sleek, stylish fountain is touch screen operated, enabling guests to select from more than 100 regular and low-calorie brands – including many varieties of waters, sports drinks, lemonades and sparkling beverages that, prior to the arrival of Coca-Cola Freestyle®, were not available in the U.S.

Zaxby's also offers four salads, or Zalads: The House, The Blue, The Caesar and its newest addition, The Cobb. All of Zaxby's Zalads offer more chicken, unique ingredients, such as French-fried onions, fresh veggies and juicy tomatoes, and are larger than most salads offered elsewhere. Each is prepared with chicken, three kinds of lettuce and a variety of toppings. Zalads are assembled at the time the order is placed, versus being pre-made and stored in a cooler.

Additionally, Zaxby's offers a new line of premium milkshakes including the popular Birthday Cake and Banana Pudding Milkshakes and the new Chocolate Cookie Milkshake. They are rich and creamy, hand-blended, and are topped with whipped cream.

About Zaxby's

An alternative to fast food, Zaxby's offers its guests prepared-at-order Chicken Fingerz, Traditional or Boneless Wings, sandwiches, Zalads and Zappetizers, along with a variety of nine sauces, ranging from Wimpy and Tongue Torch to Nuclear and Insane. Childhood friends Zach McLeroy and Tony Townley hatched the Athens, Ga.-based chain in 1990 to provide a fun, relaxing atmosphere that would keep guests coming back for more. Zaxby's ranked number one in the chicken segment and number five in the nation for total sales by Technomic in the 2012 Top 150 Fast-Casual Chain Restaurant Report. Consumers ranked Zaxby's as the Most Craveable Fast Casual in America in Technomic's Consumer Brand Metrics program, and the chain was listed as one of the 12 Best Franchise Deals in 2013 by QSR magazine. In honor of the thousands of children the restaurant chain serves every year, Zaxby's is a proud supporter of Make-A-Wish. The company operates more than 600 locations in 15 states, including Alabama, Arkansas, Florida, Georgia, Indiana, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, South Carolina, Tennessee, Texas, Utah and Virginia. For more information, please visit zaxbys.com, zaxbysfranchising.com or facebook.com/zaxbys, or follow on Twitter @Zaxbys.

SOURCE Zaxby's

Contact:

Alexa Orndoff
904.596.2153
alexaorndoff@sjp.com

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