March 28, 2014 // Franchising.com // ATLANTA - Fast-Fine restaurant franchise Fresh To Order (http://www.freshtoorder.com) (f2o) continues its expansion throughout the South with the signing of multi-unit franchise agreements with three groups of experienced restaurateurs for 11 new Fresh To Order restaurants in Charlotte, NC, Greenville, SC, and Gwinnett County located just north of f2o's Atlanta base. In addition, Fresh To Order opened its first unit in Nashville, TN, this month at 2300 Elliston Place.
The Charlotte and Greenville locations will be a first for Fresh To Order in North and South Carolina, respectively. Fresh To Order, the pioneer of the innovative, "fast-fine" restaurant segment, combines the quality of food found in casual fine dining with the operating platform and price point of fast casual. Fresh To Order fills a hot culinary niche offering guests the highest quality ingredients, locally sourced products when possible, and a made from scratch innovative menu.
JNR Restaurant Group, LLC will open three locations in Charlotte over the next two years. With affiliated holdings in other restaurant concepts and a sizeable hotel portfolio, they are currently seeking sites in the Ballantyne area and surrounding submarkets.
The first Fresh To Order location in South Carolina is scheduled to open this year in Greenville by Real Restaurant Group, LLC. They will continue their growth with five additional units in Charlotte, covering the territory from South Park to Uptown. Franchisee Doug Sheley is a restaurant veteran who grew D’Lites of America to over 100 units, had an ownership stake in Lee’s Famous Recipe Chicken, and was a former franchisee of Wendy’s and Steak ‘n Shake.
Longtime restaurateur Samir Patel owns snack franchises and has signed on with f2o to develop two units in Gwinnett County in greater Atlanta, adding to the eight existing f2o units in the Atlanta market.
"This year is shaping up to be a busy one for Fresh To Order as we continue to open new locations in the Southeast, sign franchise agreements with experienced restaurant operators, and launch new markets," said Pierre Panos, Fresh To Order Founder and CEO. "We have our sights set on our priority markets and bringing fresh, fine food at fast casual prices to our guests."
Recognized by Nation's Restaurant News as a "Hot Concept" and "Breakout Brand," Fresh To Order combines the quality of fine food fine found in casual restaurants with the efficient service and price point of fast casual.
Fresh To Order is serving up delicious entrees, Panini sandwiches, soups and salads made-to-order in less than 10 minutes for around $10. It features high-quality, chef-inspired appetizers, entrees and desserts at affordable prices. The menu includes healthier options and a broad selection of tasty combinations including a crushed almond crusted tuna steak, brown sugar roasted pork loin with caramelized onion apricot chutney and 'better for you' black bean and tuna burgers made in-house. Upon ordering, guests can watch as the kitchen crew fire up the grill and cook proteins like chicken, steak and fish to perfection. Dressings and soups are prepared from scratch twice-daily in-store. In addition, Fresh To Order features a selection of wines and beers to complement its dishes.
While the kitchen ensures meals are served fresh and fast, the vibrant personality of the restaurant compels guests to relax and savor their meals. Fresh To Order has franchising opportunities throughout the South, Mid-Atlantic and Mid-West states.
For franchising information, visit http://www.f2ofranchise.com/.
Founded in 2006, Fresh To Order (f2o), the pioneer of the innovative, "fast-fine" restaurant segment, combines the quality of food found in casual fine dining with the operating platform and price point of fast casual. Founded on the vision of "Incredible Food, Service and Facilities", Fresh To Order serves a menu of freshly prepared entrees, Panini sandwiches, soups and salads in less than 10 minutes for around $10. Quickly becoming one of the industry's most admired concepts, the brand was recently named one of Nation's Restaurant News’s Top 50 Breakout Brands, QSR Magazine's Best Franchise Deals and NRN's Hot Concepts!
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