March 28, 2014 // Franchising.com // The Lawn Army vision of a high-quality, professional lawn service company began as a dream that CEO Jerrod Sessler had a few years ago. Sessler, CEO of HomeTask, a multi-brand franchisor with locations across the U.S., recently commented on Lawn Army’s first year and additional franchised locations - "Our hope was to bring a landscape service to the market that offered efficient systems and competent leadership while running the company with ethical principles. The lawn care and landscape industry has not been marked by structured systems and excellent service in the past so we wanted to create a business that would step in to fill that gap in the market. As a result of our vision we designed Lawn Army, which not only provides great lawn care service but also has created support systems that will be able to help residential lawn maintenance and landscaping businesses across the nation."
Prior to licensing franchised locations, Lawn Army developed a robust and fully integrated, state of the art technology system into daily operations by utilizing cloud-based computing and mobile devises for routing service trucks, interacting with customers, processing online payments, and engaging through social media. Lawn Army also has the unique honor of being the very first national landscaping company that is focused on residential services, which has helped its rapid growth.
Lawn Army has grown from a simple vision to conducting operations in three territories with thousands of pounds of yard waste being cut, trimmed, and hauled away each month. In one location, Lawn Army was able to double in size during a single growing season. Americans across the country are searching for quality yard care every year and we are confident that Lawn Army will continue to grow due to our established systems, integration of technology, and professionally trained technicians. Lawn Army plans to continue to expand through franchising its model across the country and based on current projections, it is anticipated that Lawn Army will be licensing twelve new locations in 2014.
Lawn Army is a full-service landscape maintenance company and franchise concept. Lawn Army was founded in 2012 by HomeTask Brands CEO Jerrod Sessler. Sessler is the CEO of HomeTask, a multi-brand franchisor with Blue Crew, Data Doctors, Freggies, Lawn Army, Pet Butler and Yellow Van Handyman locations across the U.S. Lawn Army now offers lawn and maintenance services to homeowners in the greater Seattle area. To learn more about Lawn Army visit http://www.lawnarmy.com.
HomeTask is a multi-brand franchisor of six home services concepts and has over 200 locations nationwide. HomeTask brands currently include Freggies (organic produce delivery), Lawn Army (lawn care service), Pet Butler (pet waste cleanup), Yellow Van Handyman (your pro handyman), and Data Doctors (computer services). HomeTask also provides a service network that connects with other businesses in your area. To find out more, please visit http://www.hometask.com.
Director of Public Relations