Starwood Hotels' Stylish Aloft Brand to Make Landmark Debut in Australia
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Starwood Hotels' Stylish Aloft Brand to Make Landmark Debut in Australia

Slated to Open in 2016, Aloft Perth Rivervale will cater to 'Next Gen' Travelers with Innovative Technology, Modern Design and a Lively Social Scene

SYDNEY - March 28, 2014 - (BUSINESS WIRE) - Starwood Hotels and Resorts Worldwide, Inc. (NYSE:HOT) today announced that its rapidly expanding Aloft Hotels brand will soon enter the Australian market for the first time. Owned by BAAC Pty Ltd, an affiliate of BGC (Australia) Pty Ltd (BGC), Aloft Perth Rivervale will open in late 2016, featuring 224 loft-like rooms, leading-edge technology and a lively social atmosphere.

This latest signing represents Starwood's third property in Perth, following the opening of Four Points by Sheraton Perth in June 2012 and the signing of a management agreement for The Westin Perth, also owned by BGC, due to open in early 2017.

"We are delighted to introduce our stylish Aloft brand to Australia in partnership with BGC, which has established a strong reputation of quality and innovation in this market," said Stephen Ho, President, Starwood Hotels & Resorts, Asia Pacific. "This announcement signals a momentous occasion for Starwood as we continue to build on our strong success in the region. The hotel will appeal to the next generation of travelers who appreciate urban-influenced design, accessible technology and live music performances at the signature W XYZ® bar, in close proximity to Perth city center."

Located in the suburb of Rivervale, just east of Perth's CBD, the Aloft hotel is part of a redevelopment project that will transform riverfront land into a commercial and residential precinct. Facilities at the hotel will include the brand's signature W XYZ® bar where guests will enjoy a lively and vibrant social atmosphere as well as live music performances from up-and-coming local artists, Re:fuel(SM), a one-stop grab & go food and beverage area, and a full-service restaurant. In addition, the hotel will offer a fitness center, swimming pool with outdoor terrace area, 5,920 square feet of meeting space, additional rooftop function space, and guest parking.

Director of BGC (Australia) Pty Ltd. Julian Ambrose said the commitment to a long-term management contract with Starwood Hotels and Resorts for the first Aloft hotel in Australia is a strategic and important partnership for BGC Development.

"Aloft's success internationally is very impressive. The brand offers a modern, authentic experience that travelers have not seen in the Australian market. Together with Starwood's proven track record and strong guest loyalty, we believe this will be another successful venture that will further develop our commercial relationship," said Mr. Ambrose.

"Perth is undergoing a rapid transformation with the opening of restaurants, bars and retail outlets and a $750 million investment in its airport, all of which are creating a growing need for new, innovative and affordable accommodations," said Matthew Fry, Senior Vice President, Acquisitions & Development, Asia Pacific, Starwood Hotels & Resorts. "Perth is a dynamic market, and this is the right time and destination for us to introduce the Aloft brand to Australia."

Aloft's innovative and exclusive initiatives set it apart. Aloft recently announced that select properties will roll out Smart Check In, allowing guests to use their smartphones to check in to the hotel and open their guestroom door, bypassing the front desk. This follows on the heels of the first phase of Smart Check-In, the first mobile check-in using RFID check-in technology. In addition, Aloft offers live, free access to local emerging artists as well as some of the hottest bands with Live at Aloft Hotels programming at the W XYZ® bars.

Aloft Perth Rivervale will join Starwood's robust portfolio in Australia, which currently comprises ten operating hotels across the country. The Sheraton Melbourne Hotel is scheduled to open later this month and The Westin Perth in 2017. In addition, there are four new hotels to open in the Pacific region including Sheraton Resort & Spa, Tokoriki Island, Fiji; Sheraton New Caledonia Deva Resort & Spa; Sheraton Samoa Aggie Grey's Resort and Sheraton Samoa Aggie Grey's Hotel & Bungalows. Starwood expects to have 20 operating hotels and resorts in the Pacific region by the end of 2014.

For more information please visit

About Aloft Hotels

With 100 hotels open now and coming soon in 14 countries around the world, Starwood's Aloft brand delivers a fresh approach to the traditional staid hotel landscape. For the 'always on' next generation of traveler, the Aloft brand offers a tech-forward, vibrant experience and a modern style that is different by design. For more information, please visit Aloft, like all brands within Starwood's portfolio, is proud to offer the Starwood Preferred Guest(R) program, the industry's richest loyalty program. To learn more, please visit

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with nearly 1,200 properties in 100 countries and 181,400 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. The Company boasts one of the industry's leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit

About BGC (Australia) Pty Ltd.

Buckeridge Group of Companies (BGC) is a privately owned, Western Australian based group of companies incorporating residential and commercial building, contract mining, and construction products manufacture. BGC Development is the dynamic development arm of BGC responsible for all property disciplines including; analysis, acquisition, town planning, architecture and design, development and project management, asset management and sales and marketing. This integrated approach has seen BGC deliver several large scale in house and joint venture projects across Australia. With a growing portfolio of more than $1.76 billion across the residential, commercial, industrial and hotel property sectors, BGC remains focussed on developing and adding value to projects that assist in the sustained growth of the wider BGC Group and which contribute positively to the Australian market.

SOURCE Starwood Hotels and Resorts Worldwide, Inc.

Media Contacts:

Rachel Witham
GTI Tourism on behalf of Starwood Hotels & Resorts
61 02-9028-3593
PR Account Director

Emily Kaelin
61 02-9028-3596
PR Account Executive




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