Papa John's Celebrates Its Technology Leadership Position with Free Pizza Offer

Sportscaster Jim Nantz reminds America that Papa John's was the first with online ordering in new commercial promoting a free pizza offer

LOUISVILLE, Ky. - March 24, 2014 - (BUSINESS WIRE) - Papa John's, the technology leader in the QSR pizza category, today is launching a television commercial starring iconic sportscaster Jim Nantz, and Papa John's founder, chairman and CEO, John Schnatter, touting the company's online ordering platform. The commercial also reminds consumers that Papa John's was the first national pizza company with online ordering at all of its U.S. delivery restaurants in 2001.

"This commercial does a great job reminding consumers that Papa John's has been, and continues to be at the forefront of technological advances that meet the rapidly evolving demands of tech savvy consumers," said Bob Kraut, Papa John's chief marketing officer. "As a visionary, our founder recognized very early on that customer ordering habits were likely going to change with the rapid growth of the internet. As a result, we were not only the first with online ordering, but a slew of other technological advances that continue to help drive the category."

Some of those other technological firsts include the first national pizza company to offer SMS text ordering in 2007; the first to launch a nationwide digital rewards program in 2010, Papa Rewards, which remains the only program of its kind in the category; and earlier this year the first national pizza company to offer mobile-optimized gift cards. All of these technological advances have helped the company generate more than 45 percent of its orders through its digital channels, a higher percentage than any other national pizza company.

"Papa John's eCommerce business in the US has grown as fast, if not faster, than any of our larger competitors," said Tony Thompson, Papa John's president and chief operating officer. "With more than 45 percent of our sales currently coming through our digital channels, we are confident we will be the first pizza company to hit 50 percent this year, which is a major industry milestone."

To celebrate, Papa John's is offering consumers a free pizza. By simply placing an order for $15 or more between today and April 7 using promo code STATS at www.papajohns.com, Papa John's fans will get a free pizza on their next order.

About Papa John's International, Inc.

Headquartered in Louisville, Kentucky, Papa John's International, Inc. (NASDAQ: PZZA) is the world's third largest pizza delivery company. For 12 of the past 14 years, consumers have rated Papa John's No. 1 in customer satisfaction among all national pizza chains in the American Customer Satisfaction Index (ACSI). Papa John's is the Official Pizza Sponsor of the National Football League and Super Bowl XLVIII. For more information about the company or to order pizza online, visit Papa John's at www.papajohns.com, or visit us on Facebook at www.facebook.com/PapaJohns, on Twitter at http://twitter.com/PapaJohns.

Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140324006445/en/

SOURCE Papa John's

Contacts:

Darryl Carr
Papa John's
502-261-4318
Director, Corporate Communications
Darryl_Carr@papajohns.com

News Provided by Acquire Media

 

###

Share this Story:

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

Oxi Fresh
OXI FRESH is a GREEN Carpet Cleaning Franchise and one of Entrepreneur's "101 Best Franchises to Run From Home." Excellent recurring...
Fuddruckers
Customers vote Fuddruckers the "Best Burger in Town" in more cities than any other national hamburger chain - by far! No other chain even...
IceBorn Water and Ice Vending
IceBorn was developed to be the premier consumer water and ice vending brand.
Image360
As owner of an Image360 Center offering signage and graphic solutions, you’ll enjoy the work/life balance of a business-to-business enterprise...
Marco's Pizza®
Marco's is one of the top take out and delivery pizza franchises. We're highly rated and rapidly growing and we are looking for passionate...

Subscribe to Franchising.com Express

A Franchise Update Media Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2017. All Rights Reserved.

In Loving Memory Of Timothy Gardner (1987-2014)