Carvel Unveils New Salted Caramel Ice Cream Treats

Guests Can Choose New Sweet-and-Salty Fresh Soft Serve, Handmade Scooped Ice Cream or an Indulgent New Salted Caramel Heath Sundae Dasher

ATLANTA, GA - (Marketwired - Apr 1, 2014) - There's suddenly a new reason to smile about the salty-sweet combination Americans have come to love: Carvel... America's Freshest Ice Cream®, has launched an all-new salted caramel flavor, which features deliciously creamy caramel ice cream and a hint of salt.
Between April 1 and June 29, guests can satisfy both their sweet and salty cravings by enjoying this new flavor in a variety of ways, including Salted Caramel Soft Serve, Fresh Scooped Salted Caramel with pieces of Heath® Toffee Bar, or our indulgent Salted Caramel Heath® Sundae Dasher™, which features salted caramel soft serve ice cream with multiple layers of delicious Heath® milk chocolate toffee bar chunks with caramel sauce and topped with whipped cream.
"The Carvel® brand is all about putting a smile on every face by serving delicious ice cream treats that are handcrafted in our neighborhood shoppes," said Carvel President Scott Colwell. "We're excited to have our loyal guests try these popular new combinations."

Carvel, the first retail ice cream franchise in the country, celebrates its 80th anniversary this year. Since its founding in 1934, the Carvel brand has expanded its menu to include an extensive line of fresh scooped and soft serve ice cream, take-home novelty treats and premium ice cream cakes. All Carvel treats are handcrafted at local Carvel Shoppes daily and are made with only authentic soft serve ice cream.

The Heath trademark and trade dress are used under license.

For more information, visit www.carvel.com.

About Carvel Ice Cream

The United States' first retail ice cream franchise, Carvel® Ice Cream has become one of the best-loved and most recognized names in its industry. The company is a leading provider of premium soft serve and hand dipped ice cream products, as well as uniquely shaped ice cream cakes, including its signature Fudgie the Whale® and Cookie Puss® cakes. Atlanta-based Carvel currently operates over 400 franchised and food service locations, and is a part of FOCUS Brands Inc., the franchisor of Carvel® Ice Cream, Cinnabon®, Schlotzsky's®, Moe's Southwest Grill®, Auntie Anne's®, McAlister's Deli®, and Seattle's Best Coffee® on military bases and in certain international markets. Visit www.carvel.com for more information, follow us on Twitter @CarvelIceCream of become a fan at http://facebook.com/CarvelIceCream.

Media Contact:

Kiley Krug
Fishman Public Relations
(847) 945-1300

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