Sotheby's International Realty Brand Enters the Canary Islands, Strengthening Its Presence in Spain

April 01, 2014 // Franchising.com // MADISON, N.J., and TENERIFE, CANARY ISLANDS - Sotheby’s International Realty Affiliates LLC today announced that Key Properties, an established brokerage firm on the island of Tenerife since 1996, has joined its luxury real estate network and now will do business as Canary Islands Sotheby’s International Realty.

The firm, which is managed by Diego Cano Porqueres, serves the high-end real estate market on Tenerife and throughout the Canary Islands. The Sotheby’s International Realty® network already has firms across Spain in Madrid, Costa del Sol, Costa Blanca and the Balearic Islands of Mallorca and Ibiza.

"Our expansion across Europe continues our commitment to providing access to the Sotheby’s International Realty network’s exclusive real estate services in key markets around the world," said Philip White, president and chief executive officer, Sotheby’s International Realty Affiliates LLC. "This affiliation, which strengthens our overall presence in Spain, offers us immediate entrance into the exciting Tenerife market. We are very pleased that our global clientele will have access to our services in this beautiful Spanish island and beyond."

According to Porqueres, his firm has adapted to the multicultural market needs of Tenerife over the course of the last two decades. "I am confident the Sotheby’s International Realty brand will attract many qualified, international buyers into Tenerife," he said. "Throughout the years, our firm has grown by anticipating and successfully adapting to extremely volatile market conditions. Our clients know that collaborating with our company means a long-lasting establishment of mutual trust. We have sold some of the most emblematic resorts in the south of the Island. Our professional team of experienced, international real estate consultants looks forward to helping our global clients buy extraordinary properties in Tenerife and the Canary Islands."

The Sotheby’s International Realty network currently has more than 14,500 sales associates located in approximately 700 offices in 52 countries and territories worldwide. Canary Islands Sotheby’s International Realty listings will be marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm’s brokers and clients will benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs. Each office is independently owned and operated.

About Sotheby’s International Realty Affiliates LLC

Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby’s International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. Sotheby’s International Realty Affiliates LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. In February 2004, Realogy entered into a long-term strategic alliance with Sotheby’s, the operator of the auction house. The agreement provided for the licensing of the Sotheby’s International Realty name and the development of a full franchise system. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby’s International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby’s auction house, established in 1744. For more information, visit www.sothebysrealty.com.

Contacts:

David Russell
Director, International Marketing and Public Relations
Sotheby's International Realty Affiliates LLC
Berkeley Square House | Berkeley Square
Mayfair | London W1J 6BD | UK
+44208 123 1985
David.Russell@sothebysrealty.com

Diego Cano Porqueres
Canary Islands Sotheby's International Realty
Cl. Londres 8, Yucca Park
Local - Adeje 38660 –
Tenerife, Spain
t + 34 922 788 125
d.cano@melisoficonsulting.com

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