April 03, 2014 // Franchising.com // AUSTIN, Texas – Lakeline shoppers will soon get a taste of the French countryside when a brand new la Madeleine Country French Café opens near the Lakeline Mall on April 3. Situated near the movie theater, la Madeleine offers a distinguished Country French dining experience in a polished fast casual environment.
"Our newest café will become a place for Lakeline guests to relax and enjoy the ambience and food of our countryside inspired café, along with the delicious and authentic French recipes that make la Madeleine a culinary staple around Austin," said John Cahill, chief operating officer at la Madeleine. "The addition of the Lakeline café will propel our continued growth and loyalty in central Texas and make us accessible to even more of our Austin la Madeleine guests."
The new restaurant's general manager, Erik Acosta, is a 17-year veteran of la Madeleine and is devoted to sharing the brand's signature atmosphere and craveable food to Lakeline visitors. His storied history with the company allows him to bring experienced management and culinary background to la Madeleine's newest café.
"La Madeleine is the perfect place for shoppers to sit, sip and savor the tastes of the French countryside," Acosta said. "Mall shoppers and Lakeline-area diners alike can enjoy a warm meal and a glass of wine, or a croissant and latte in a comfortable and inviting café environment."
The Lakeline café is the brand's fifth Austin-area restaurant, joining locations at Austin's Arboretum, Round Rock, Sunset Valley and Westlake.
The café's design is reminiscent of the French countryside and features banquette seating, hearth fireplaces, high-top community tables and an inviting environment. Guests are welcome to relax and enjoy while taking a break from the daily rush. The café also features an open-display pastry theatre where guests are welcome to admire pastry chefs as they handcraft la Madeleine's signature tarts, cakes and other beloved bakery items.
"Austin has been a strong market for us. The Lakeline location is a logical next move for our growth, and we look forward to introducing our atmosphere and cuisine to even more Austin residents," Cahill said.
Known for its signature Tomato Basil soupe and Chicken Caesar salade, la Madeleine serves a variety of authentic freshly prepared soupes, salades, sandwiches and french classics as well as pastas, crêpes and many other entrées The café also offers an extensive catering service for local businesses, community gatherings, parties and events.
The Austin la Madeleine welcomes guests to experience delectable country French cuisine and warm, inviting ambiance Sunday thru Thursday from 6:30 a.m. to 10 p.m., and Friday and Saturday from 6:30 a.m. to 11 p.m. For more information and to place orders for individuals and groups please call (512-410-7549).
Dallas-based la Madeleine Country French Café was established in 1983 by self-described "French country bo Patrick Esquerré to fulfill his dream of bringing classic French country fare to America. Inspired by his mother's cooking, Patrick insisted on maintaining the integrity of French cuisine by using fresh ingredients and recipes that have been passed from one generation to the next.
From its signature fireplace to its crave-worthy food, la Madeleine offers a warm, welcoming atmosphere where guests are invited to come and stay in a casual, French home atmosphere. La Madeleine's French-inspired fare served throughout the day during breakfast, lunch and dinner features handcrafted entrées, sandwiches, salades and soupes, as well as freshly-baked breads, artisan pâtisseries and several additional distinctive specialties. La Madeleine's authenticity, innovation and fresh menu items differentiates the brand, creating widespread restaurant investor appeal.
A treasured part of many communities for more than 30 years, la Madeleine will have more than 70 cafés across Arizona, Georgia, Louisiana, Maryland, Oklahoma, Texas, Virginia and Washington, D.C. by the end of the first quarter of 2014. For more information on menu items, café locations and hours of operation, visit www.laMadeleine.com.
To learn more about available franchise opportunities please call Darren Bothe at (972) 996-2166, email him at firstname.lastname@example.org, or visit www.lamadeleine.com.
SOURCE la Madeleine Country French Café
All Points Public Relations
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