The New Miami Subs Grill Announces Arrival of "Miami Grill" Brand Restaurants to Open Both Domestically and Internationally

After 30 years, Florida's iconic fast-casual franchise debuts new brand extension to better reflect diversity of menu offerings.

FORT LAUDERDALE, Fla. - April 3, 2014 // PRNewswire //  - More "new" is coming toThe New Miami Subs Grill, Florida's largest regional franchise. CEO Richard Chwatt, Co-President Bernard Vogel and Director/Equity Partner Armando Christian Perez, aka Pitbull, announce today that the iconic fast-casual franchise chainwill introduce an exciting new brand extension, Miami Grill, which will open domestically and internationally.

The strategic decision to introduce Miami Grill is part of the brand evolution taking shape at the corporation. Burgeoning franchise area developers will have the opportunity to select between opening Miami Subs or Miami Grill brand restaurants. Miami Grill restaurants will serve the full brand menu along with breakfast, beer, wine and Dom Perignon champagne, a historically acclaimed offering for the iconic franchise, recently reintroduced by Chwatt as part of the brand's worldwide revival.

Both Miami Grill and the New Miami Subs Grill brand restaurants will continue to maintain the highest quality standards while adding new flavor profiles in an inviting, enhanced environment for both in-line and freestanding restaurants to be developed.

"After 30 years of solely being identified as Miami Subs, we're excited to finally introduce a new brand extension, Miami Grill," Chwatt says. "For this new chapter in the history of our franchise, we want to convey to the public - both at home and overseas - that our menu and goals extend beyond subs and sandwiches. We feel Miami Grill captures that diversity and will be a welcome addition to our fans and prospective area developers."

The announcement follows several recent brand developments, including international music sensation and entrepreneur Pitbull proclaiming his equity partnership in the brand; the introduction of new restaurants inspired aesthetically by the city of Miami; and plans for aggressive domestic and global expansion. International expansion deals include Guyana, New Zealand, Malaysia, Jordan, Saudi Arabia, Kuwait, United Arab Emirates, Oman, Qatar and Bahrain. Domestically, The New Miami Subs Grill recently announced plans for additional new restaurants in South Florida, Hawaii and Dallas. All of the new restaurants will launch as Miami Grill. Additionally, Oh! Miami Grill brand extensions are in the works for large venue footprints, featuring full bar and grill environments and a more bistro-style concept.

"The collaboration of Pitbull and The New Miami Subs Grill is about two Miami brands coming together and enhancing the customer experience by connecting great music with great food in a great atmosphere," Pitbull says.

The New Miami Subs Grill franchise chain has been on an uptick since Chwatt's new ownership and appointed management team took effect in 2010. Achieving record-breaking sales comparisons store by store, year over year, Chwatt attributes this to the franchise's focus on revitalizing the brand through renovation, relocation and a commitment to terminating existing locations that simply don't fall in line with projected growth plans.

Having pioneered the term "fast casual" upon launching in 1988, Miami Grill prides itself on fresh, made-to-order food, served at moderate prices. Signature menu items include Philly cheesesteaks, wings, salads, grilled chicken dishes, fresh Angus steak burgers, hot and cold subs, pretzel buns, gyros and pitas. All dishes are cooked to order for dine-in, takeout, catering or delivery customers.

About Miami Subs

The New Miami Subs Grill, a South Florida company, has been serving great food for more than 20 years with the first true Miami Subs restaurant opening in 1988. The iconic fast-casual franchise chain, beloved by fans worldwide, has grown to become Florida's largest regional sub and grill chain, featuring world-famous Philly cheesesteaks, wings, gyros and fresh Angus steak burgers. Delivery and breakfast are available in select locations. The New Miami Subs Grill currently has locations in Florida, South Carolina and Guyana, with new locations slated for Hawaii, Dallas, New Zealand, Malaysia and throughout the Middle East. With the announcement of new equity partner, international music sensation Armando Christian Perez, aka Pitbull, the South Florida staple is in growth mode and in the midst of aggressive expansion efforts, both domestically and abroad. For franchising and other information, visit www.miamisubs.com or follow @MiamiSubs on Twitter and Facebook at www.facebook.com/miamisubsgrill.

For more information on Miami Subs Grill, a full list of locations and menu, please visit www.miamisubs.com.

SOURCE The New Miami Subs Grill

Media Contact:

Michelle Soudry
The Gab Group
561-750-3500
msoudry@thegabgroup.com

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