April 04, 2014 // Franchising.com // MADISON, N.J. - Coldwell Banker Real Estate LLC has been recognized by three organizations for outstanding marketing, public relations, video and social media initiatives. In the last month, the Company has received a 2014 Bronze Bulldog Award, seven Telly Awards and has been nominated for a Shorty Industry Award.
"Our marketing initiatives have focused on engaging with homebuyers and sellers on an emotional level to remind them that home is as much about a lifestyle investment as it is a financial one," said Sean Blankenship, senior vice president, marketing for Coldwell Banker Real Estate LLC. "We are energized by the recognition we have received so far this year and challenge ourselves to continue to take Coldwell Banker marketing programs to the next level in 2014."
The Company's recognition began with the receipt of a 2014 Bronze Bulldog Media Relations Award for Excellence in Media and Publicity Campaigns for its campaign that defined trends between millennials and homebuying - most notably, "Buying a Home is the New Engagement Ring." The campaign resulted in more than 320 media placements including USA Today and Time.com.
The Company also won awards at the 35th Annual Telly Awards for its videos, "The Coldwell Banker Brand Promise" and "Life, Camera, Action Promo." "The Coldwell Banker Brand Promise" received two Silver Tellys for Employee Recruitment and Cinematography, three Bronze Tellys for Real Estate Online Video, Employee Communications and Franchise Promotional Branding. "Life, Camera, Action Promo" won two Bronze Tellys for Set Design and Copy Writing.
Most recently, the Coldwell Banker #HomeRocks campaign was nominated as a finalist for the Best Social Integration with a TV commercial in the 6th Annual Shorty Industry Awards. The #HomeRocks campaign built anticipation for the 2014 Coldwell Banker "Home Sweet Home" TV commercial that debuted during the Grammys. As part of the campaign, Coldwell Banker Real Estate brought in more than 130,000 votes for the first-ever #HomeRocks Award and hosted a "Twitter party" that super charged music fans, the real estate industry and the Coldwell Banker® network. The Shorty Industry Awards program honors the best of social media in producing real-time short form content across Twitter, Facebook, Tumblr, YouTube, Instagram, and Vine. Winners will be announced on April 7, 2014, at a ceremony in New York City.
Since 1906, the Coldwell Banker organization has been a premier provider of full-service residential and commercial real estate. The Coldwell Banker brand is the oldest national real estate brand in the United States and today has a network of approximately 84,900 sales associates affiliated with more than 3,100 offices in 49 countries and territories. The Coldwell Banker brand is known for creating innovative consumer services as recently seen by being the first national real estate brand with an iPad app, the first to augment its website www.coldwellbanker.com for smart phones, the first to create a iPhone application with international listings and the first to fully harness the power of video in real estate listings, news and information through its Coldwell Banker On LocationSM YouTube channel. The Coldwell Banker System is a leader in niche markets such as resort, new homes and luxury properties through its Coldwell Banker Previews International® marketing program. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. Coldwell Banker Real Estate LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.
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