April 08, 2014 // Franchising.com // Toronto, ON - Liquid Capital, a franchisor that specializes in factoring, received the "Franchisees’ Choice" designation at the 23rd annual Canadian Franchise Association (CFA) National Convention in Niagara Falls, Ontario on April 7, 2014. The award recognizes Liquid Capital as a company whose franchisees display high levels of confidence in the company.
The Franchisees’ Choice designees are CFA member franchise systems who voluntarily took part in an independently-administered survey. Franchisees were asked to assess their franchisor in key areas of the franchise business model, including the franchisee selection process; information package; leadership; business planning and marketing; training and support; ongoing operations; and the relationship between the franchisor and franchisee.
"We are extremely pleased and proud to receive the Canadian Franchise Association’s Franchisees’ Choice designation for a third consecutive year," said Brian Birnbaum, founder and director of Liquid Capital. "We strive to provide our franchisees with the environment, training, support and products so that they can develop a successful business."
Founded in 1999, Liquid Capital is a full-service factoring company, a service that helps small- and medium-size businesses grow and succeed by providing immediate financing secured by credit-worthy account receivables.
"The true strength of a franchise system lies in the mutually rewarding relationship between a franchisor and its franchisees," says Lorraine McLachlan, CFA president and CEO. "Being a Franchisees’ Choice designee is an honor and a vote of confidence because the high rankings in franchisee satisfaction come directly from the franchisees themselves."
"We are a rapidly growing system and we are proud of the quality and dedication of our franchisees, and how they make it all work and make us successful," said Birnbaum. "This award reflects the commitment Liquid Capital’s corporate team and its franchise owners have to each other."
Liquid Capital currently has a network of over 70 franchise owners or "Principals" in North America and Mexico and is launching a progressive expansion campaign targeting markets across North America for growth. For more information visit www.liquidcapitalcorp.com or www.lcfranchise.com.
SOURCE Liquid Capital
Sanderson & Associates