RadioShack Opens Concept Stores in China, Malaysia
New Store Format Showcases Top Tech and Lifestyle Brands, Offers Interactive Shopping Experiences
FORT WORTH, Texas - April 8, 2014 // PRNewswire // - RadioShack opened two new concept stores in China and Malaysia over the past two weeks, marking the brand's most recent moves throughout Asia and Southeast Asia.
Working with joint venture partner FIH (First Honest Enterprises Limited), RadioShack introduced its first concept store in China on March 21 with a grand opening ceremony at Huacao Town, Shanghai. RadioShack and franchise partner Berjaya Retail Berhad also relaunched a completely renovated existing store at Mid Valley Megamall in Kuala Lumpur, Malaysia on March 26. The concept stores reflect RadioShack's new interactive shopping experience.
RadioShack plans to open at least 15 future locations over the next year in key markets throughout Asia. RadioShack has an existing long-term master franchise agreement with Berjaya RadioShack Sdn Bhd., a subsidiary of Malaysian retailing conglomerate Berjaya Retail Berhad, which calls for Berjaya to expand the electronics chain across 10 countries in Southeast Asia over the next 10 years.
"International expansion remains a growth opportunity for RadioShack, and we are excited to continue to introduce our reinvigorated, interactive store experience to consumers in Malaysia and China," said Joe Magnacca, chief executive officer of RadioShack. "Our expansion will take us into both emerging and established tech markets abroad, and we believe this new store environment, combined with our knowledgeable, collaborative store associates, will allow RadioShack to become a destination for the expanding technology needs in these international markets."
These two new stores represent the second and third international concept stores for the brand, following the November 2013 debut of its international concept store in Bangsar, Kuala Lumpur. In the time since RadioShack introduced its first concept store in New York City in June 2013, the brand has opened 30 successful concept stores in the U.S.
"We are pleased to have such valued partners, like Berjaya and Cybermart, to help propel our international expansion plans forward, and I was honored to attend the opening to see firsthand how our concept stores are received by customers in these new locations," said Marty Amschler, senior vice president for franchise at RadioShack. "I am energized by the fanfare around each opening in the region, including the flash mob dance routine before the opening of the Malaysia store. It shows our partners' strong commitment to the brand and the strength of our brand overseas."
Concept Store Format Brings New Look, New Shopping Experience
RadioShack's high-touch concept store design features a comfortable, open format, showcasing the company's sophisticated new look, and incorporates interactive areas designed to help shoppers discover and try new technology.
All concept stores in the company's portfolio worldwide feature an upgraded shopping experience, with slight variations in each to localize the design or product and service offerings. Features at the new concept stores in Huacao Town and Kuala Lumpur include elements such as:
- Interactive displays that enable shoppers to find and compare products, including demo stations where they can explore products among leading brands before buying
- A speaker wall where customers can browse and compare different speakers by listening to music installed on in-store tablets
- Matching the product mix to customers' lifestyles, which means shoppers will find health and domestic products, as well as connected home solutions, on shelves to ensure the neighborhood RadioShack store can best accommodate modern household needs
- Helpful, informative RadioShack staff who can answer shoppers' questions about hundreds of products and services, and direct customers to the items that meet their specific technology needs
For more information about global franchising opportunities with RadioShack, go to www.franchiseradioshack.com for contact details and more information.
About RadioShack Corporation
RadioShack (NYSE: RSH) is a leading national retailer of innovative mobile technology products and services, as well as products related to personal and home technology and power supply needs. RadioShack® offers consumers a targeted assortment of wireless phones and other electronic products and services from leading national brands, exclusive private brands and major wireless carriers, all within a comfortable and convenient shopping environment. RadioShack employs approximately 30,000 knowledgeable and helpful sales experts globally. RadioShack's retail network includes approximately 4,300 company-operated stores in the United States, over 270 company-operated stores in Mexico, and approximately 1,000 dealer and other outlets worldwide. For more information on RadioShack Corporation, please visit www.radioshackcorporation.com; to purchase items online, please visit www.radioshack.com. RadioShack® is a registered trademark licensed by RadioShack Corporation.
SOURCE RadioShack Corporation