Smashburger Celebrates the Grand Opening of Its First Manhattan Location

Fast-casual "better burger" restaurant smashes into Manhattan with offer for FREE Classic Smashburger on Opening Day, April 10.

DENVER - April 09, 2014 - (BUSINESS WIRE) - Smashburger, the national better burger restaurant known for its fresh, smashed to order burgers, announced today that it will open its first Manhattan restaurant tomorrow, Thursday, April 10, and begin serving guests at 10:00 AM. The new restaurant is conveniently located in Midtown next to the Empire State Building at 10 W. 33rd St., between Fifth and Sixth Avenues.

To celebrate the grand opening, Smashburger is inviting all NYC burger lovers to the new Manhattan location on Thursday, April 10 to enjoy one FREE Classic Smashburger per guest between the hours of 10:00 AM to 8:00 PM.

"We are thrilled to debut Smashburger in Manhattan and bring our menu of premium smashed to order burgers, chicken sandwiches, salads, signature sides and handspun Haagen-Dazs ® shakes to this culinary capital," commented Scott Crane, President and Chief Executive Officer of Smashburger. "Our goal is to put great tasting burgers back into people's lives, by serving fresh, all natural Certified Angus Beef smashed to order and topped with the freshest produce, a variety of real cheeses and a selection of buns. We could not be more proud to bring the Smashburger experience to those who work and play in Manhattan."

The new Empire State Smashburger will feature a menu specifically designed with regional flavors and taste preferences in mind. The Manhattan menu includes the New Yorker, a local burger highlighting Smashburger's juicy burger topped with New York Cheddar cheese, garlic grilled onions, spinach, tomato and peppercorn garlic aioli on a brioche bun.

The first Smashburger in Manhattan is owned by franchise group Smash Partners – Richard Greenstein, Eric and Ronnie Portnoy and Howard Novick – who also operate locations in Westchester County. Mr. Rich Greenstein added: "We are extremely excited about the opening of our first Manhattan restaurant and look forward to greeting guests with a free burger on opening day. We have been overwhelmed by the reception of Smashburger at our Westchester locations and are confident that our fresh, modern approach to burgers will be a terrific fit for the City."

Smashburger has 260 restaurant locations across the globe and is more than just burgers. Guests can also enjoy a selection of tender marinated grilled and crispy chicken sandwiches and fresh-prepared and tossed signature salads, along with a variety of irresistible sides including rosemary and garlic–seasoned Smashfries, Haystack Onions, and Veggie Frites (flash-fried and seasoned carrot sticks and green beans). The restaurant will also serve a selection of beverages ranging from handspun Häagen-Dazs shakes to a variety of certified organic freshly brewed and bottled HONEST® Tea beverages and local craft beer.

The 2,500 square-foot Manhattan Smashburger is designed with the concept's newest contemporary features from soft lighting and an open kitchen, to earthy materials like local reclaimed brick, in addition to bright colors and localized art which captures the spirit of New York City landmarks. Smashburger's Manhattan restaurant will be the tenth location to open in the state of New York. Regular restaurant hours will be 10:00 AM – 10:00 PM daily. For holiday hours, please call the restaurant directly at 646-692-6445.

Local fans are also encouraged to join Smashburger's Smash Club. Smash Club members receive the latest news, tastiest promotions and exclusive coupons. For more information on Smashburger, please visit www.smashburger.com or check us out on Facebook and Twitter.

About Smashburger

Smashburger is a leading fast casual "better burger" restaurant with more than 260 corporate and franchise restaurants operating in 30 states and in four international countries. The company began in 2007 with the vision of Rick Schaden and funding by Consumer Capital Partners—the private equity firm that he and his father Richard own. By offering fresh, premium "smashed to order" burgers, chicken sandwiches, salads, signature side items and hand-spun Häagen-Dazs shakes, Smashburger has modernized the way people think about burgers. Known for localizing its menu in every market with regionally inspired burgers, side items and local craft beers, Smashburger has received numerous awards, including ranking #2 on Franchise Times "2014 Fast & Serious" list of smartest-growing brands, being named "America's Most Promising Company" by Forbes Magazine in 2011 and to the Top 10 in 2014, topping Fast Casual's "2012 Top Mover & Shakers" list, and being featured on the Inc. 500 List of "America's Fastest Growing Companies." Smashburger also regularly receives "Best Burger" awards in cities around the world. To learn more, visit www.smashburger.com.

About Consumer Capital Partners

Consumer Capital Partners is an innovative investment and operating company, focused on starting up, operating and investing in consumer, franchising and lifestyle brands. Consumer Capital Partners also engages in modern channels of giving across a broad spectrum of contemporary causes. To learn more about CCP, please visit www.consumercp.com.

Media Contact:

Kristina Jorge
ICR
646.277.1234
Kristina.Jorge@icrinc.com

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