It's a Sweet Celebration at Dairy Queen® Restaurants

The popular Confetti Cake Blizzard® Treat returns and is now available in a Waffle Cone this April

MINNEAPOLIS – March 31, 2014 - Back by popular demand, the Dairy Queen® system brings back the Confetti Cake Blizzard® Treat as the featured Blizzard of the Month for April. Just when the celebration couldn't get any sweeter, the blockbuster Confetti Cake Blizzard Treat is now available in a freshly baked Waffle Cone for the first time.

An indulgent combination of moist white cake pieces and confetti frosting blended with creamy DQ® creamy vanilla soft serve, the Confetti Cake Blizzard Treat is available at participating Dairy Queen and DQ Grill & Chill® restaurants nationwide beginning April 1. Dairy Queen fans can enjoy the Confetti Cake Blizzard Treats in four sizes, including the popular Mini, as well as in a Waffle Cone.

"We want all of our fans to have their cake and eat it too – only this cake is wrapped in a freshly baked Waffle Cone," said Barry Westrum, executive vice president of Marketing for American Dairy Queen Corporation (ADQ). "What's great about this is that it's a treat within a treat and what better way to celebrate than with confetti and cake – two flavors that were made to go together."

Many Blizzard Treat flavors, including Confetti Cake, can easily be made into DQ Cakes which are perfect for Easter, holidays, birthdays, anniversaries and more.

The Dairy Queen system began blending simple combinations of cookies, candies, chocolates, nuts and fruits with DQ soft serve in 1985 to create the signature Blizzard Treat. The iconic treat has created the served upside-down Blizzard culture and since then, one-of-a-kind flavors such as S'mores, Chocolate Candy Shop and Confetti Cake have delighted Dairy Queen fans as part of the featured Blizzard of the Month program, which began in 2003.

For more information about the Dairy Queen system, visit DairyQueen.com. Connect with the DQ system on Twitter using #LOVEmyDQ and follow the system at twitter.com/dairyqueen. Visit the DQ Facebook fan page, which has more than 8.1 million friends, and become a friend at facebook.com/dairyqueen.

About ADQ

American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 6,300 Dairy Queen® stores in the United States, Canada and 25 other countries. ADQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.

SOURCE American Dairy Queen Corporation (ADQ)

 

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