Juice It Up! Goes "All In" With New Raw Fusion

The Flavor-Packed, Nutrient-Dense Juice Blend is High in Fiber and Low in Calories

IRVINE, CA - (Marketwired - Apr 16, 2014) - Juice It Up!, the nation's largest raw juice bar and hand-crafted smoothie franchise, is now offering its brand new Raw Fusion™ handcrafted juice blend, available at all 80 stores nationwide for a limited time. An industry-first in the raw juice bar segment, Raw Fusion, prepared in a blender, fuses together fresh whole fruits and vegetables to retain 100 percent of the fiber and nutritional properties found in each ingredient. At only 190 calories for the 20 oz. serving, Raw Fusion boasts 7 grams of dietary fiber and is designed to satisfy hunger, sustain energy and support digestive health.

"We are excited to introduce this truly innovative 'all in' product to our Juice It Up! guests and the juice bar industry as a whole," said Carol Skinner, Sr. Director of Marketing and Business Development. "We're inspired by our customers who are genuinely interested in the benefits of the raw ingredients in our drinks and, due to the whole food blending process, Raw Fusion is our hardest working drink yet!"

The Raw Fusion contains kale, spinach, pineapple, apple, and banana; all combined to create a nourishing juice blend that's chock-full of fiber and vitamins. The benefits of consuming raw, whole fruits and vegetables are many, and include removing harmful toxins, controlling blood sugar levels, and lowering cholesterol. Offering a full spectrum of products to meet the nutritional wants and needs of guests at all different levels of health, Raw Fusion joins Juice It Up!'s extensive line of functional foods designed for the discerning customer.

"We spent a lot of time researching and developing our Raw Fusion recipe to ensure we had the perfect balance of powerful nutritional properties blended into a deliciously refreshing beverage," said Noah Burgess, Research and Development Scientist for Juice It Up!. "Raw Fusion is ideal for guests seeking a fully raw, vegan juice option; as well as those who are looking for a healthy, on-the-go alternative to blending smoothies at home."

About Juice It Up!

Juice It Up! is a franchised raw juice and smoothie bar chain that specializes in delicious and functional fresh-squeezed juices, blended-to-order real fruit smoothies and nutrient-rich options such as handcrafted Açaí and Pitaya Bowls. Founded in 1995, the Irvine, Calif.-based franchise is committed to providing its guests with a variety of great-tasting, better-for-you food and drink choices designed with health in mind. With 80 locations across California, Arizona, New Mexico and Texas, the company is aggressively expanding in 2014 with its newly revamped restaurant design, a heavier focus on the growing demand for raw juice options and a menu refresh that reflects the brand's active personality and motto to "Live Life Juiced!" For more information, visit www.juiceitup.com and "Like" the brand on Facebook www.facebook.com/juiceitup and follow on Instagram www.instagram.com/juiceitup.

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