Mrs. Fields and Rovio Entertainment Partner for Epic Kids Program
Renowned brands Mrs. Fields and Angry Birds join forces to offer classic milk-&-cookies boxes and themed cookie cakes.
BROOMFIELD, Colo. - April 16, 2014 // PRNewswire // - Mrs. Fields™ and Rovio Entertainment are proud to announce their partnership, which will bring America's most beloved cookie and Angry Birds™ one of the biggest mobile gaming brands, together in fun, classic, and kid-appealing cookie treats.
Starting in April 2014 – and continuing through the end of the year – Mrs. Fields stores across the country will offer Angry Birds-branded cookie boxes, each featuring six cookie nibblers and an eight ounce cup of milk, as well as cookie cakes with Angry Birds frosted toppings.
"We are thrilled to be partnering with Rovio to expand our popular kid-friendly offerings with Angry Birds," said Dustin Finkel, Vice President of Marketing & Strategy at Famous Brands International. "The Angry Birds Mighty Milk-&-Cookies boxes are the perfect, on-the-go treat the whole family can enjoy, while the Angry Birds cookie cakes add a festive, playful theme to any celebration," he added.
Angry Birds cookie cakes will be offered in round and sheet options with a selection of colors and birds, including Red Bird (Original), Pink Bird (Stella), and Blue Birds (Jay, Jake and Jim). Mighty Milk-&-Cookies boxes, created for easy pick-up and transport, will feature different Angry Birds designs throughout the year. Angry Birds milk-&-cookies boxes will be available for a suggested retail price of $3.49, and Angry Birds cookie cakes will be available for a suggested retail price range of $26.99 - $39.99, depending on size.
"These Angry Birds offerings are one of the many ways Mrs. Fields hopes to create special moments and memories," said Finkel. "With our busy school and work demands, these treats provide a sweet reprieve, a welcome reward, and a fun excuse to spend some quality time with friends and family."
About Mrs. Fields™
Founded by Debbi Fields in 1977, Mrs. Fields created a new category of treats. After opening her first store in Palo Alto, California, the Mrs. Fields name quickly became associated with warm, freshly baked cookies right out of the oven. Mrs. Fields currently has over 400 franchise locations worldwide, is a part of Famous Brands International and is sister company to TCBY™. To learn more, visit www.mrsfields.com, www.facebook.com/mrsfields or follow us @MrsFields.
About Rovio Entertainment Ltd.
Rovio Entertainment Ltd is a global industry-changing entertainment media company headquartered in Finland, and the creator of the globally successful Angry Birds™ characters franchise. Angry Birds, a casual puzzle game, became an international phenomenon within a few months of its release. Angry Birds has expanded rapidly into multifaceted entertainment, publishing, and licensing to become a beloved international brand. Rovio's animated Angry Birds feature film is slated for July 1, 2016. www.rovio.com
SOURCE Mrs. Fields
Comments:comments powered by Disqus
- Expansions & Growth
- Financial & Earnings Claims
- Mergers & Acquisitions
- Personnel Changes
- General Announcements
- Conferences & Events
- Product Announcements
- Media Coverage
- Strategic Alliances