Starwood Hotels' Stylish Aloft Brand Debuts in Oklahoma City's Revitalized Bricktown District

Aloft Oklahoma City Downtown – Bricktown Caters to Next Gen Travelers with Leading-Edge Design, Intuitive Technologies and Live Music Programming

STAMFORD, Conn. - April 16, 2014 - (BUSINESS WIRE) - Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) today announced that its rapidly growing Aloft® brand has arrived in Oklahoma City. Aloft Oklahoma City Downtown – Bricktown opened today in an ideal location within a new mixed-use development in the revitalized Bricktown district. Owned by New Century Investments, new hotel features 134 spacious, loft-like rooms, forward-thinking technology and a lively, social atmosphere.

"We are proud to launch Aloft in Oklahoma City's popular entertainment district, where we provide an atmosphere tailored to the next generation of travelers complete with authentic, modern design, innovative programming and live music performances at the W XYZ® bar," said Brian McGuinness, Senior Vice President, Specialty Select Brands for Starwood. "Aloft is experiencing propulsive growth due to the enthusiasm of savvy travelers in markets across the globe."

Aloft Oklahoma City Downtown-Bricktown is located at 209 North Walnut Avenue within the Deep Deuce and Bricktown Entertainment Districts, two blocks from the heart of downtown. Just minutes from Will Rogers World Airport (OKC), the new Aloft is walking distance to a variety of shops, restaurants, night clubs and bars, and convenient to Cox Convention Center, AT&T Bricktown Ballpark and Chesapeake Energy Arena – home of the NBA's Oklahoma City Thunder.

Hotel facilities include nearly 8,000 square feet of flexible meeting space on the top floor of the hotel with panoramic views of the city, a three-level W XYZ® bar, including Re:mix® Lounge at the Rooftop featuring live music performances during the week. This hotel boosts ten suites all with Jacuzzi tubs and sleeper sofas, including a two-story presidential suite with nearly 2,000 square feet of living space. Aloft Oklahoma City Downtown- Bricktown is the brand's third hotel in Oklahoma, joining the two Alofts in Tulsa.

"We are thrilled to partner with Starwood Hotels to bring Aloft to Bricktown, the city's leading destination for shopping, dining and entertainment," said Jim Thompson, Owner, New Century Investments. "Aloft Oklahoma City Downtown-Bricktown will resonate with youthful travelers as well as area professionals with its distinctive urban style and social atmosphere."

The Aloft brand's innovative and exclusive initiatives set it apart. Aloft recently announced that select properties will roll out Keyless Check-In, allowing guests to use their smartphones to check in to the hotel and open their guestroom door. This follows on the heels of Smart Check-In, the first mobile check-in using RFID technology to truly bypass the front desk. In addition, the Aloft brand's W XYZ® bars offer live, free access to local emerging artists as well as some of the hottest bands with Live at Aloft Hotels programming.

About Aloft Hotels

With 100 hotels open now and coming soon in 14 countries around the world, Starwood's Aloft brand delivers a fresh approach to the traditional staid hotel landscape. For the 'always on' next generation of traveler, the Aloft brand offers a tech-forward, vibrant experience and a modern style that is different by design. For more information, please visit www.alofthotels.com. Aloft, like all brands within Starwood's portfolio, is proud to offer the Starwood Preferred Guest(R) program, the industry's richest loyalty program. To learn more, please visit spg.com.

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with nearly 1,200 properties in 100 countries, and 181,400 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. The Company boasts one of the industry's leading loyalty programs, Starwood Preferred Guest (SPG®), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com.

About New Century Investments

New Century Investments is an Oklahoma-based corporation and an extension of Thompson & Associates, LLC, a development / design / construction / management company founded in 1950 by James R. Thompson Sr. Since 1999, New Century Investments has developed solely nationally franchised hotels and unique to market restaurants. James R. Thompson II has been nationally awarded for his projects in Oklahoma City and continues to bring an element of excitement to each project. The location for Aloft Oklahoma City Downtown - Bricktown will bring a hip and modern hotel with an urban feel to Oklahoma City and to Downtown as a part of a mixed-use development with retail and restaurants. For more information, please visit www.newcenturyhotels.com

SOURCE Starwood Hotels & Resorts Worldwide, Inc.

Media Contact:

Amy Rosen
Starwood Hotels & Resorts
203-964-4661
Amy.Rosen@starwoodhotels.com

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