New Menchie's Store in Sterling Celebrates Grand Opening with Week of Fun Festivities

Self-Serve Frozen Yogurt Store Fulfills Cravings with Family-Friendly Treats

April 17, 2014 // Franchising.com // STERLING, VA – Menchie's, the friendliest place on earth with a mission to make every guest smile, has opened its newest store in Sterling located at 45591 Dulles Eastern Plaza, Suite 194 Sterling, VA 20166. Offering high quality, delicious self-serve frozen yogurt, Menchie's is sure to become a Sterling favorite!

To celebrate the opening, Menchie's will spread smiles with a seven-day grand opening celebration from Saturday, April 26 to Friday, May 2, packed with free giveaways including t-shirts, Menchie's merchandise, family-friendly activities and free servings of its best-in-class frozen yogurt.

"I knew the moment I visited a Menchie's location with my family that I wanted to open a unit in Sterling," said franchisee Danita Moore. "Menchie's is the embodiment of my core values of family, community, health, fun and happiness. We are overjoyed to bring these values to the residents of Loudoun County and we are confident that we will make them smile."

The new self-serve store offers an unparalleled experience that is welcoming, fun and interactive, with arts and crafts for kids, enjoyable music and indoor/outdoor seating areas where friends and family gather. Guests can choose from a variety of rotating yogurt flavors and delicious toppings for unlimited combinations, ensuring happiness in every cup.

Menchie's is also committed to giving back to each community it serves. Stores partner with local schools in fundraising activities and education incentive programs. Each Menchie's store donates thousands of dollars in cash and products annually to local schools to support student programs.

The company is a world leader in ensuring best-in-class products, and considers itself the ambassador of frozen yogurt quality worldwide. Menchie's ensures that only the highest quality milk and flavors are used to make its frozen yogurt. The proprietary collection is made from the milk of "smiley" California cows, which have not been treated with artificial growth hormones (rBST). Menchie's frozen yogurt contains live and active cultures and has received the Live and Active Culture (LAC) seal indicating its endorsement by the National Yogurt Association.

Menchie's Sterling is located at 45591 Dulles Eastern Plaza, Suite 194 Sterling, VA 20166 and is open Sunday through Thursday 11 a.m. to 10 p.m. and Friday and Saturday 11 a.m. to 11 p.m. For more information, please visit www.menchies.com. The full schedule of the seven-day grand opening celebration is as follows:

Day: Saturday, Apr. 26
Time: 11 a.m. to 1 p.m.
Details: Ribbon cutting with Menchie (the mascot), FREE frozen yogurt*, free T-shirts** and a balloon artist.
*One per 8oz cup per guest
**First 25 guests at 11 a.m.

Day: Sunday, Apr. 27
Time: 1 p.m.
Details: Free plushie doll*, free color-in t-shirt** and free face painting
*First 25 guests
**While supplies last

Day: Monday, Apr. 28
Time: 5 p.m. to 6 p.m.
Details: $1 yumm hour-fill up your cup for $1*
*One per guest

Day: Tuesday, Apr. 29
Time: 2 p.m. to 4 p.m.
Details: Kids eat free*
*One cup per child up to 10 oz. Must be 10 years of age or younger

Day: Wednesday, Apr. 30
Time: 11 a.m. to 1 p.m.
Details: Half-off lunch time yumm*
*Half off your frozen yogurt purchase

Day: Thursday, May 1
Time: 3 p.m.
Details: Free dodge balls*
*First 25 guests

Day: Friday, May 2
Time: 8 p.m. to Close
Details: Date night- buy one get one free*
*One per guest

About Menchie's

Menchie's creates lasting memories by creating an unparalleled guest experience with a mission to make every guest smile. Menchie's is a world-leader of ensuring best-in-class products and is the ambassador of frozen yogurt quality worldwide. With 400 stores, the franchise has locations open in the United States, Canada, Japan, Australia, Puerto Rico, Israel, Guam and China. Menchie's expects to celebrate 500 open stores in 2014. Guaranteeing happiness in every cup, the brand offers guests premium rotating yogurt flavors and delicious toppings for unlimited combinations in every bite. The proprietary collection is made from the milk of "smiley" California cows, which have not been treated with artificial growth hormones (rBST). Menchie's frozen yogurt contains live and active cultures and has received the Live and Active Culture (LAC) seal indicating its endorsement by the National Yogurt Association.

SOURCE Menchie's

Media Contact:

Alyssa Bermudes
Konnect Public Relations
O: 213.988.8344
F: 213.988.8345
Cl: 408.781.6126
E: abermudes@konnect-pr.com

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