Sotheby's International Realty Brand Launches Lifestyle Video Series
April 17, 2014 // Franchising.com // MADISON, N.J. - Sotheby's International Realty Affiliates LLC today announced the launch of "Extraordinary AnglesSM," a new lifestyle video series showcasing unique properties and lifestyles from around the world.
The first four videos in the series focus on kitchens, wine cellars, oceanfront and ski properties, with additional planned. Each three to five minute "webisode" takes viewers on inspiring tours through some of the finest properties represented by the Sotheby's International Realty® brand in the world's most distinct locations. The series is available on the brand's website by going here:[http://www.sothebysrealty.com/eng/extraordinary-angles].
"Our research tells us that today's luxury consumer seeks a home that meets their unique lifestyle, so at the Sotheby's International Realty brand, we truly understand the important role lifestyle plays in the purchase of a property," said Wendy Purvey, chief marketing officer, Sotheby's International Realty Affiliates LLC. "We also know that today's consumers are looking to gather information through video because it offers a unique, immersive experience. Video enables us to truly showcase the intangible lifestyle a property offers, opening the door to their potential next home, no matter where in the world it is located."
The Sotheby's International Realty network currently has more than 14,500 independent sales associates located in approximately 700 offices in 52 countries and territories worldwide. Sotheby's International Realty listings are marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the network's brokers and clients benefit from an association with the Sotheby's auction house and worldwide Sotheby's International Realty marketing programs. Each office is independently owned and operated.
About Sotheby's International Realty Affiliates LLC
Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby's International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. Sotheby's International Realty Affiliates LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. In February 2004, Realogy entered into a long-term strategic alliance with Sotheby's, the operator of the auction house. The agreement provided for the licensing of the Sotheby's International Realty name and the development of a full franchise system. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby's International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby's auction house, established in 1744. For more information, visit www.sothebysrealty.com.
SOURCE Sotheby's International Realty Affiliates LLC
Senior Director, Public Relations and Communications
Sotheby's International Realty Affiliates LLC
175 Park Avenue
Madison, NJ 07940