Visual Fitness Planner Inks New Deal with Gold's Gym

Fort Worth, Texas (PRWEB) April 17, 2014 - Inter Images Partners, LP, owners of Visual Fitness Planner (VFP) announced the launch of TouchPoint, powered by InTouch, in all corporately-owned and operated Gold's Gyms. VFP is the only company in the health and fitness industry to completely automate sales, marketing, personal training, orientation and member connectivity systems with the power of technology. This is the second technology offering provided by VFP to Gold's Gym, which has been utilizing the first product, Visual Fitness Planner, since 2009. As part of the overall relationship, Gold's Gym also renewed their agreement to continue utilizing the VFP in all corporate locations.

Gold's Gym is the world's leading authority on health and fitness and operates 94 corporately owned stores with 675 additional franchise locations world-wide.

Visual Fitness Planner has a team with over 150 years of health club sales and management experience and is laser-focused on helping clubs truly leverage technology to accelerate growth, revenues and ultimately member success.

TouchPoint, powered by InTouch, works with health clubs to set and control their membership sales process and increase the frequency and the quality of their communication to their leads and members.

"Our business is focused on our people, who in turn drive strong service and results for our members," said Scott Corless, Vice President of Sales for Gold's Gym. "Every day we're committed to helping people of all fitness levels believe and achieve their goals. Renewing our agreement with Visual Fitness Planner and adding to that the implementation of TouchPoint, powered by InTouch, greatly enhances our ability to support our team, identify areas of opportunity and continue to enhance our members' experience during their time at Gold's Gym."

"Needless to say, this is a significant event for us," said Daron Allen, President and CEO of the Visual Fitness Planner. "Not only does this agreement renew our relationship with Gold's Gym in their over 90 locations, but also allows us to invest further in technology solutions for Gold's Gym. By combining TouchPoint, powered by InTouch, with Visual Fitness Planner, Gold's Gym is gaining significant benefit from our Sales Fusion bundle of services. We are so excited to continue partnering with the leading authority in health and fitness."

About Visual Fitness Planner

Our Sales Fusion Playbook streamlines the entire SALES LIFE CYCLE of a health club. For over 14 years VFP has been connecting clubs to the most powerful sales engine in the industry. The combination of our technology, sales expertise and best practice applications impacts every area of revenue generation for clubs starting with Lead Generation (Catalyst) through the Sales and PT Systems (VFP) and Prospect / Member Life Cycles (TouchPoint powered by InTouch). Our Tablet Tour and guest kiosks streamline the POS presentations. Our Data Connector integrates with your billing and management system to eliminate duplicate data entry. For more information contact

About InTouch Follow-Up

InTouch is a web-based, contact management system built specifically for health clubs. We use proven communication patterns to coordinate and proactively drive interaction with a health club's leads and members. By managing all communication through InTouch Follow-Up, clubs increase membership sales, personal training sales, and member referrals and retention. Over 900 health clubs worldwide use InTouch Follow-Up to drive their sales and increase their bottom line.

About Gold's Gym

in Venice, Calif. in 1965, Gold's Gym is the most recognized gym chain in the world with more than 650 locations in 37 states and 28 countries. The iconic brand ranks in the top 15 percent of Entrepreneur magazine's 2011 "Franchise 500." Gold's Gym offers the latest equipment and services, including group exercise, personal training, cardiovascular equipment, group cycle, Pilates and yoga. With nearly 3 million members worldwide, Gold's Gym helps all types of people achieve their individual potential through fitness. For more information please visit, or


Daron Allen
President and CEO
Visual Fitness Planner

Dave Reiseman
Vice President, Communications
Gold's Gym

Cynthia Allen
Inter-Images, Inc.
+1 830-370-3127



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