Small Cookies, Big News: Mrs. Fields Nibblers® Cookies Make Grocery Store Debut
Interbake to Distribute Mini Cookies in National Grocery Stores This Spring
RICHMOND, Va. - April 17, 2014 // PRNewswire // - Mrs. Fields Famous Brands ("Mrs. Fields") and Interbake Foods LLC ("Interbake Foods") today announced the arrival of Nibblers® miniature cookies in grocery stores this spring.
Soft-baked and snack size, Nibblers® Cookies have been a favorite since their debut in the 1980s, but until now have been available for purchase only through catalogs, online, and at Mrs. Fields kiosks. Their size makes them perfect for shareable moments like sleepovers, school groups, and book clubs, or if you crave just a taste and not a full-size cookie (though it's pretty hard to eat just one).
Available at national grocery stores including Kroger this spring, Nibblers® Cookies come in Milk Chocolate Chip, Peanut Butter, and Double Chocolate Fudge flavors, all fudge-dipped for an irresistible new twist. Nibblers® Cookies are packaged 15 to a box in foil-wrapped trays for freshness, and will be priced in line with Mrs. Fields 8ct cookies. Interbake Foods is responsible for the manufacture and sale of Nibblers® Cookies and other Mrs. Fields branded pre-packaged cookies in retailers throughout North America.
"By putting Nibblers® Cookies right where customers do the rest of their grocery shopping, we're introducing this popular product to a whole new audience and making it easier than ever to grab a box and start sharing," said Kevin McDonough, President of Interbake Foods.
For more information and to learn where to purchase Nibblers® Cookies, check out www.mrsfieldsnibblers.com.
About Mrs. Fields
The Company is a well-established franchisor in the premium snack food industry, featuring Mrs. Fields® and TCBY® as its core brands. Through its franchisees' retail stores; it is one of the largest retailers of freshly baked, on-premises specialty cookies and brownies in the world and the largest retailer of soft-serve frozen yogurt with live active cultures. Its franchise systems operate through a network of more than 950 franchised and licensed locations throughout the United States and in 23 foreign countries. In addition, it operates an internet and catalog gifting business, a branded retail business and has entered into licensing arrangements that leverage awareness of its core brands among its retail customer base. The Company is currently relocating their headquarters from Salt Lake City, Utah to Broomfield, Colorado.
About Interbake Foods
Headquartered in Richmond, VA Interbake Foods LLC is a baked goods manufacturer with over 110 years of business experience. Interbake Foods is the North American cookie and cracker Division of Weston Foods. This includes Interbake Foods in the USA and Colonial Cookies Limited in Canada. Weston Foods' mission is to be recognized by its customers as providing the best bakery solutions in North America and Interbake is privileged to serve the marketplace with our award-winning products and services. Interbake Foods consists of three distinct business segments: Retail Private Brands, Contract Manufacturing and Girl Scout cookies through our ABC Bakers Division.
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SOURCE Interbake Foods LLC