Carvel Kicks Off 80th Anniversary Celebrations With May 1 Free Cone Day

Guests Can Enjoy Free Soft-Serve at Carvel Ice Cream Shoppes, Help Raise Money for American Red Cross

ATLANTA, GA - (Marketwired - Apr 24, 2014) - Carvel ... America's Freshest Ice Cream®, is launching its summer-long 80th anniversary celebration with Free Cone Day Thursday, May 1 from 3-8 p.m. Participating Carvel® shoppes will treat guests to a free junior cone filled with their choice of freshly made vanilla, chocolate or their all-new salted caramel soft-serve ice cream.

In addition to enjoying free ice cream, guests can support a good cause on Free Cone Day. Throughout the day, Carvel will offer a $2 coupon book worth more than $20 in savings. 100 percent of all proceeds from sales of the coupon books will go towards a $30,000 donation to the American Red Cross® to support Disaster Relief. This effort will raise the company's total contributions to the American Red Cross to $80,000 over the last three years.

"We hope everyone will come out on Free Cone Day and try one on us," said Carvel President Scott Colwell. "I can't think of a more appropriate way to kick off our 80th anniversary celebration than giving our guests free, fresh ice cream and raising money for the American Red Cross®."

Carvel serves only 100 percent delicious soft-serve and scooped ice cream treats and cakes that are hand-crafted daily at local Carvel shoppes. Guests this year can try the new salted caramel soft serve ice cream on Free Cone Day and for a limited time throughout summer, which features deliciously creamy caramel ice cream and a hint of salt.

Since its inception in 1934 as the first retail ice cream franchise in the country, Carvel has expanded its menu to include an extensive line of fresh soft-serve and scooped ice cream, take-home novelty treats and premium ice cream cakes.

For more information or to find the nearest Carvel shoppe, visit www.carvel.com.

About Carvel Ice Cream

The United States' first retail ice cream franchise, Carvel® Ice Cream has become one of the best-loved and most recognized names in its industry. The company is a leading provider of premium soft serve and hand dipped ice cream products, as well as uniquely shaped ice cream cakes, including its signature Fudgie the Whale® and Cookie Puss® cakes. Atlanta-based Carvel currently operates over 400 franchised and food service locations, and is a part of FOCUS Brands Inc., the franchisor of Carvel® Ice Cream, Cinnabon®, Schlotzsky's®, Moe's Southwest Grill®, Auntie Anne's®, McAlister's Deli®, and Seattle's Best Coffee® on military bases and in certain international markets. Visit www.carvel.com for more information, follow us on Twitter @CarvelIceCream of become a fan at http://facebook.com/CarvelIceCream.

About the American Red Cross®

The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation's blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit redcross.org or visit us on Twitter at @RedCross.

Media Contact:

Bre Whalen
Fishman Public Relations
(847) 945-1300

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