April 24, 2014 // Franchising.com // MADISON, N.J. - ERA Real Estate, a leading global real estate franchisor, named real estate agent Becky Babcock of ERA Sunrise Realty in Canton, Ga., winner of the 2013 Brenda W. Casserly Memorial Award. Named after former ERA Real Estate president Brenda Casserly, the award is the brand’s highest honor for an independent sales associate. The award is presented annually to the system’s top all-around agent. Babcock also won the Jim Jackson Memorial Award for 1st IN SERVICE®, named after the ERA Real Estate co-founder and former president.
Babcock accepted the awards during the ERA Real Estate International Business Conference in Los Angeles, Calif. She is the leader of her own real estate team, the Path & Post Becky Babcock Team.
"Becky is highly respected in her market and embodies ERA Real Estate’s core values of collaboration, community and innovation," said Charlie Young, president and CEO of ERA Franchise Systems LLC. "From sales and year-over-year growth to customer satisfaction and excellent use of ERA tools and services, Becky and her team demonstrate the height of real estate knowledge and professionalism on a daily basis. It is a privilege to present her with this honor."
Last year, Babcock led her team to an impressive 47% year-over-year increase in properties sold. She credits her growth to a customer-centric business model that focuses on understanding and enriching her clients’ lives by providing them with a great experience while they make one of the biggest decisions in their lives, buying a home.
For Babcock, it is about more than just a real estate transaction. Babcock's Path & Post team members are known for their cutting edge marketing, unique branding and extensive communication with clients to build long term relationships.
"Becky is an extremely knowledgeable and collaborative team player," said ERA Sunrise Realty owner and broker David Moody. "We are fortunate and honored to have this strategic, market-savvy professional associated with our firm as her continued outstanding performance inspires us all."
The Brenda W. Casserly Memorial Award for Top All-Around Sales Associate is based on the following criteria: total units closed, total AGC, usage of technology tools, closings with the ERA Home Protection Plan®, participation in ERA Mortgage, participation in the ERA Select Services® Program and customer satisfaction survey results.
Jim Jackson winners are honored for their consistent demonstration of high customer service qualities, based on customer satisfaction survey results and sales productivity. Finalists must have achieved an average 20 percent or better survey return and an overall satisfaction rating of 95 percent or higher.
ERA Real Estate is an innovative franchising leader in the residential real estate industry with more than 40 years of experience in developing consumer-oriented products and services. The ERA network includes approximately 31,000 brokers and sales associates and approximately 2,300 offices throughout the United States and 33 countries and territories. Each office is independently owned and operated. ERA Real Estate is a subsidiary of Realogy Holdings Corp. (NYSE:RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.
SOURCE ERA Real Estate