Tide Dry Cleaners Opens Second Location in Omaha, Nebraska

Franchise Extends the Tide Dry Cleaners Promise To Change Dry Cleaning For Good

OMAHA, Neb. - April 30, 2014 - (BUSINESS WIRE) - Via Nova Holdings, LLC, in collaboration with Agile Pursuits Franchising, Inc., a wholly owned subsidiary of Procter & Gamble (P&G), announce the opening of the newest Tide Dry Cleaners store in Omaha, NE. The Omaha location is the second in Nebraska, and the 22nd Tide Dry Cleaners store. The store applies Tide's 65 years of fabric care experience, GreenEarth® cleaning technology and concierge services to meet customers' needs.

"We are proud to provide excellent customer service, superior dry cleaning quality and amazing convenience to every customer of Tide Dry Cleaners," said Kimberley McCutcheon, General Manager of Tide Dry Cleaners Omaha.

The new Omaha store will host a public grand opening event on Saturday, May 3rd.

The Tide Dry Cleaners system includes the convenience of drive-thru concierge services and 24-hour pick-up and drop-off with Tide Dry Cleaners AnytimeSM kiosk and drop-box. Through its partnership with GreenEarth® and utilization of Tide® fabric care, Tide Dry Cleaners offers cleaning technology to care for a range of garments and textiles.

"We've listened to consumers who share their frustrations with dry cleaning and we're excited to continue leading the way in Changing Dry Cleaning for Good. With unique service offerings – including 24-hour access, Tide® and GreenEarth® Cleaning and best-in-class customer service – we are showing our customers that they deserve more from their dry cleaning experience," said Erica Jones, Tide Dry Cleaners Marketing Manager.

"We are thrilled to see the Tide Dry Cleaners network continue to expand in Omaha and are very happy to once again partner with Via Nova Holdings, LLC. We join them in celebrating the opening of their new Tide Dry Cleaners location in Omaha," said Jeff Wampler, Chief Executive Officer, CEO, Agile Pursuits Franchising, Inc., a wholly-owned subsidiary of Procter & Gamble.

About Tide Dry Cleaners

For 65 years, Tide® laundry detergent has been caring for the clothes of American families. Tide Dry Cleaners is an innovative extension of the Tide brand, providing superior service that customers want for their dry cleaning. The franchise system is expanding across the United States. For more information on the Tide Dry Cleaners business or franchising opportunities, visit www.TideDryCleaners.com.

About Agile Pursuits Franchising, Inc.

Founded in 2008, Agile Pursuits Franchising, Inc. (APFI) is a wholly owned subsidiary of Procter and Gamble. APFI is a franchisor and operator of Tide Dry Cleaners with locations across the United States. To locate a store near you, visit www.TideDryCleaners.com.

About GreenEarth® Cleaning

GreenEarth® was founded in 1999 by industry-renowned dry cleaners, Jim Barry, Ron Benjamin and Jim Douglas. GreenEarth® technology is licensed by more than 1,300 dry cleaners worldwide. For more information, visit www.GreenEarthCleaning.com.

Contacts:

Jennifer Viscomi
Tide Dry Cleaners
913-562-3421
externalrelations@tidedrycleaners.com

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