United Country – iAuctionRealty.com Facilitates Record Land Auction, Drawing $6 Million In Sales

Industry-Leading Auction Organization Franchise Office Conducts Record Land Sale with Blended Sales Method

April 30, 2014 // Franchising.com // KANSAS CITY, Mo. – United Country Auction Services (UCAS), the largest integrated organization of auctioneers and real estate professionals, today announces its franchise office, United Country – iAuctionRealty.com, recently facilitated the sale of 432 acres of farmland in Sangamon County, Illinois, resulting in more than $6 million in sales. A record sale for the county, the farmland auction successfully demonstrates the UCAS blended sales model of adjoining conventional listings and auction marketing methods in order to best market and sell a property.

This blended approach presents sellers the opportunity to utilize both conventional listing tactics and the auction method of marketing a property conversely. At any point during a traditional real estate listing commitment, UCAS sellers have the ability to switch to or from an accelerated auction marketing campaign.

"The United Country - iAuctionandRealty.com farmland auction is the perfect example of the power of the UCAS blended sales method, and how it can be used for seller and client success," said Mike Jones, president, UCAS. "Had the land been listed traditionally, as the seller wanted, it likely would’ve lost value. With United Country - iAuctionandRealty.com’s suggestion and ability to take the sale to auction, the property far exceeded its reserve price, resulting in a record land sale for the county."

"The Sangamon County farmland sale was possible because of the help from our home office and the United Country blended sales approach," said Jason Wallingford, broker and owner, United Country – iAuctionandRealty.com. "We approached the seller with a bullet proof marketing plan that demonstrated the property’s sale potential with an auction, which in turn made the entire process a win for all parties involved."

Over the past year, United County offices have closed on more than 1,550 farms throughout the country using a similar blended sales method, resulting in more than $600 million in total farm land sales and nearly 300 million acres sold.

The United Country Auction Services model is designed to support its brokers and auctioneers by providing the marketing tools necessary to excel. The UCAS platform offers unparalleled marketing and technology resources, branding opportunities and ongoing education training for all of its auctioneers and staff.

To learn more about selling through United Country Auction Services or opportunities available with the company, please visit: http://www.ucauctionservices.com/.

About United Country Auction Services

United Country Auction Services is a division of United Country Real Estate, the largest fully integrated network of conventional and auction real estate professionals in the United States and Latin America. The company has been an innovator in real estate marketing since 1925. United Country supports nearly 500 offices across the U.S., Costa Rica, Panama and resort areas of Mexico, with a unique, comprehensive marketing program that includes: one of the largest portfolios of property marketing websites (more than 3,000 separate sites and traffic of approximately 3 million visitors per month), multiple United Country real estate catalogs with national distribution, the largest real estate marketing services company serving non-urban markets, an extensive buyer database of nearly 400,000 opt in buyers and national advertising of local properties that reaches more than 90 million homes per week. United Country has recently been recognized by Franchise Business Review, AllBusiness.com, The Land Report, Entrepreneur and The Wall Street Journal as one of the top U.S. real estate companies.

SOURCE United Country Auction Services


National Headquarters
2820 NW Barry Road
Kansas City, MO 64154



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