Jamba Juice Blends in Coconut Water for Ultimate Summer Refreshment with Re-Launch of Fruit Refreshers
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Jamba Juice Blends in Coconut Water for Ultimate Summer Refreshment with Re-Launch of Fruit Refreshers

Whole Fruit and Coconut Water Beverages Add New Hydrating Refreshments to Jamba Juice Expanding Menu for Limited Time Only

EMERYVILLE, Calif. - May 1, 2014 // PRNewswire // - Jamba Juice Company (NASDAQ:JMBA), a leading healthy, active lifestyle brand, is celebrating summer with the re-introduction of its Fruit Refreshers with coconut water. Made with naturally hydrating coconut water with essential electrolytes, Fruit Refreshers blend in real whole fruits for a satisfying way to stay cool and keep hydrated during the warmest months of the year. This menu addition is one more way Jamba Juice is blending whole food ingredients like strawberries, pineapples, and mangos.

Jamba Juice is celebrating summer with the re-introduction of its Fruit Refreshers. Made with naturally hydrating coconut water with essential electrolytes, Fruit Refreshers blend in whole fruits for a satisfying way to keep hydrated during the warmest months. From May 1 to May 6, 2014, Jamba Juice is encouraging customers to blend in the electrolytes with a $2 coupon offer for any small Fruit Refresher at participating Jamba Juice stores nationwide. For more information visit jambajuice.com.

"After the long harsh winter months, people are eager to get outdoors and be active. Temperatures creep up quickly, so it's important to stay properly hydrated," said Julie S. Washington, senior vice president and chief brand officer, Jamba Juice Company. "Jamba Juice is happy to support active lifestyles by bringing back Fruit Refreshers with coconut water, the ultimate icy refreshment and a great way to stay cool and hydrated this summer."

Available for a limited time only, Fruit Refreshers are a good source of Vitamin C and contain at least two full servings of fruit in every cup. With no high fructose corn syrup, no artificial flavors and no artificial preservatives, Jamba Juice's Fruit Refreshers are a nutritious and delicious on-the-go beverage, available in three refreshing flavors:

  • Pina Colada is a fresh and bright blend of pineapple, coconut cream, coconut water and sherbet with pineapple for the ultimate in summer refreshment.
  • Tropical Mango is a tropical blend of mangos, coconut water, sherbet with orange and pineapple for the ultimate in hydrating refreshment.
  • Island Strawberry™ is a tart and fruity blend of strawberries, lemonade, coconut water and sherbet with lime for the ultimate in hydrating refreshment.

From May 1 to May 6, 2014, Jamba Juice is encouraging customers to blend in the electrolytes with a $2 coupon offer for any small size Fruit Refresher at participating Jamba Juice stores nationwide. For more information on nutrition and product offerings, please visit the Jamba Juice website.

About Jamba Juice Company

Founded in 1990, Jamba, Inc. is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh squeezed juices and juice blends, hot teas, and a variety of food items including hot oatmeal, breakfast wraps, sandwiches, Artisan Flatbreads™, baked goods and snacks. As of December 31, 2013, there were 851 Jamba Juice store locations globally. Jamba is a proud sponsor of "Team Up for a Healthy America" in the fight against childhood obesity and encourages fans to join the Team Up community of celebrities, athletes, and other leaders committed to getting kids active and involved at www.myhealthpledge.com. Fans of Jamba Juice can find out more about Jamba Juice's locations as well as specific offerings and promotions by visiting the Jamba Juice website at www.JambaJuice.com or by contacting Jamba's Guest Services team at 1-866-4R-FRUIT (473-7848).

SOURCE Jamba, Inc.

Media Contacts:

Cindy Coppola
cindy@finnpartners.com
(609) 432-8099

Melissa England
melissae@finnpartners.com
(310) 552-4163

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