Wyndham Rewards Signs on as Official Hotel Partner of X-Men: Days of Future Past
Offers Loyalty Program Members Dinner and a Movie for Two with their Second Qualified Stay
May 01, 2014 // Franchising.com // PARSIPPANY, N.J. – Movie fans rejoice. Wyndham Rewards®, the only hotel loyalty program to offer members Guaranteed Rewards after just one qualified stay, is celebrating its role as the official global hotel partner of X-Men: Days of Future Past with an X-Treme promotion for members: dinner and movie for two starting with their second qualified stay.
Provided in the form of 8,000 bonus points - enough for a $25 Restaurant.com® e-certificate and two Hollywood Movie Money® certificates - the multi-month stay-based promotion is one of several key promotional initiatives to be launched by the program in coordination with the film, which arrives in theaters May 23, 2014.
"By all accounts, X-Men: Days of Future Past is poised to be yet another summer blockbuster from the team at 20th Century Fox," said Mike Mueller, vice president of loyalty, marketing and partnerships at Wyndham Hotel Group. "What better way to celebrate its pending arrival with our members than by giving them the chance to actually go and see the film and have dinner included."
In addition to the stay-based promotion, Wyndham Rewards is offering collectable, character-based X-Men hotel key cards at participating properties around the country as well as an interactive quiz on www.facebook.com/wyndhamrewards where members can discover which character's travel habits most closely align with their own. Two lucky members will also receive an all-expenses paid trip for two to the official red carpet premiere of the film, as a part of the program's recent "X-Treme X-Men: Days of Future Past Sweepstakes."
"We couldn't be more excited to partner with Wyndham Rewards for our biggest movie of 2014," said Zachary Eller, senior vice president, marketing partnerships at 20th Century Fox. "Wyndham's massive scale, touch points and unparalleled rewards program allow us to communicate to consumers through channels we would otherwise not be able to reach."
The Wyndham Rewards 2014 X-Men promotion is available now through July 7, 2014 and is open to U.S. and Canadian members. To be eligible for the 8,000 point bonus, which may be earned on the second, third and fourth qualified stays, members must first register. The Restaurant.com e-certificate is not available in Canada. Canadian members may redeem Hollywood Movie Money and two $5 gift cards instead. For full terms and conditions, to join the program or to register for the promotion, visit www.wyndhamrewards.com.
About X-Men Days of Future Past
The ultimate X-Men ensemble fights a war for the survival of the species across two time periods in X-MEN: DAYS OF FUTURE PAST. The beloved characters from the original "X-Men" film trilogy join forces with their younger selves from the past, "X-Men: First Class," in order to change a major historical event and fight in an epic battle that could save our future.
The film stars Hugh Jackman, James McAvoy, Michael Fassbender, Jennifer Lawrence, Halle Berry, Anna Paquin, Ellen Page, Peter Dinklage, and Patrick Stewart and Ian McKellen. Also starring are Evan Peters and Omar Sy.
About Wyndham Rewards
Wyndham Rewards, the free-to-join guest loyalty program of Wyndham Hotel Group, is the world's largest lodging loyalty program as measured by number of participating hotels and the only hotel loyalty program to offer members guaranteed rewards after just one qualified stay.
With nearly 7,000 participating hotels throughout more than 50 countries, the program offers its over 8.8 million active members the opportunity to earn valuable points for their stays. Those points may be redeemed for hundreds of rewards options including free hotel stays, airline travel, gift cards for leading retailers and restaurants and more. Free stays start as low as 5,500 points, while other reward options start as low as 50 points. Members may also choose to earn with nearly 20 leading airline carriers and other partners.
In addition to the above benefits, frequent travelers will appreciate the opportunity to earn Gold Status, which provides the program's most loyal members with an additional free night after every 20 qualified nights. For more information or to join, visit www.wyndhamrewards.com.
About Wyndham Hotel Group
Wyndham Hotel Group, part of Wyndham Worldwide Corporation (NYSE:WYN), is the world's largest and most diverse hotel company with approximately 7,500 hotels and 646,900 rooms in 69 countries under 15 hotel brands. To learn more about our family of hotel brands visitwww.wyndhamworldwide.com. For more information about our loyalty program, please visitwww.wyndhamrewards.com. For hotel franchising opportunities visitwww.whgdevelopment.com.
SOURCE Wyndham Hotel Group