Freshii Houston Draws NBA Players’ Investments
Former Professional Athletes See Opportunity In Health Casual Restaurant Investment
May 05, 2014 // Franchising.com // Chicago, IL – Freshii has brought on three former NBA players as investors to help grow the area development territory of Houston, TX. The role of the players is to help raise funds to expand the brand's footprint in the area and bring on more franchisees.
Harvey Catchings, former NBA player from 1974-1985 for various teams who now runs the NBA Players' Pension and looks for worthwhile investments for active and retired pro basketball players, contacted Freshii to explore investment opportunities. As he was evaluating some potential restaurant brands to invest in, he came across Freshii's location at the Houston Galleria and was attracted to it due to its health nature and seemingly simple operations. Other former players that he brought in on the deal as well were Rathel Whittaker and Allen Leavell, both of whom have roots in Houston, TX and have proven savvy in previous investment decisions.
Freshii is the leading "health casual" restaurant chain featuring custom-made green wraps, salads, quinoa bowls, and fresh pressed juices. With over 100 stores open and 400 in development, Freshii now boasts units in 40 cities in 8 countries, and the brand's recent high profile press – including features on Undercover Boss, The Food Network and in Fortune Magazine – is continuing to attract quality franchise partners, worldwide.
As the former players' reside in the Houston area, they have an interest in seeing Freshii grow in the region, where the brand intends on opening approximately 20 locations throughout the city.
Freshii is a "health casual" restaurant brand, offering guests a nutritious and delicious meal on the go, without sacrificing taste or time. The menu includes custom-made green wraps, salads, quinoa bowls, and fresh pressed juices, in its efforts to help people all over the world live healthier, happier and longer lives. With headquarter offices in Chicago, IL and Toronto, Canada, and partner offices in Washington, DC and Newport Beach, CA, Freshii has experienced a development boom since working with development partner Fransmart. The brand now has over 100 stores in operation and 400 in development, currently boasting units in 40 cities in 8 countries. The innovative concept has also won multiple awards, including ranking #6 on Fast Casual's Top 100 Movers & Shakers and NRN's Top 100 Social Brands. Founder and CEO, Matthew Corrin, has had TV appearances on Undercover Boss and The Food Network's Giving You The Business, as well as a feature article in Fortune Magazine.
For more information or if you are interested in franchising please visit: http://fransmart.com/freshii-fresh-healthy-dining-franchise.html