New Menchie's Store in Rutherford Crossing Celebrates Grand Opening with Week of Fun Festivities

Self-Serve Frozen Yogurt Store Fulfills Cravings with Family-Friendly Treats

May 06, 2014 // Franchising.com // WINCHESTER, VA – Menchie's, the friendliest place on earth with a mission to make every guest smile, has opened its newest store in Rutherford Crossing located at 150 Market Street Winchester, VA 22603. Offering high quality, delicious self-serve frozen yogurt, Menchie's is sure to become a Winchester favorite!

To celebrate the opening, Menchie's will spread smiles with a seven-day grand opening celebration from Saturday, May 10 to Friday, May 16, packed with free giveaways including t-shirts, Menchie's merchandise, family-friendly activities and free servings of its best-in-class frozen yogurt.

"Menchie's is a leader in the frozen dessert industry in terms of growth and innovation and we instantly knew this company was a great fit for us," said franchisees Daphne and Michael Davidson. "Menchie's is about so much more than amazing yogurt; it is about giving the best guest experience and making a connection with the community. It truly is a business about making people smile and we are excited to bring smiles to Winchester."

The new self-serve store offers an unparalleled experience that is welcoming, fun and interactive, with arts and crafts for kids, enjoyable music and indoor/outdoor seating areas where friends and family gather. Guests can choose from a variety of rotating yogurt flavors and delicious toppings for unlimited combinations, ensuring happiness in every cup.

Menchie's is also committed to giving back to each community it serves. Stores partner with local schools in fundraising activities and education incentive programs. Each Menchie's store donates thousands of dollars in cash and products annually to local schools to support student programs.

The company is a world leader in ensuring best-in-class products, and considers itself the ambassador of frozen yogurt quality worldwide. Menchie's ensures that only the highest quality milk and flavors are used to make its frozen yogurt. The proprietary collection is made from the milk of "smiley" California cows, which have not been treated with artificial growth hormones (rBST). Menchie's frozen yogurt contains live and active cultures and has received the Live and Active Culture (LAC) seal indicating its endorsement by the National Yogurt Association.

Menchie's Rutherford Crossing is located at 150 Market Street Winchester, VA 22603 and is open Monday through Friday from 11 a.m. to 11 p.m. and Saturday and Sunday from 11 a.m. to 12 a.m. For more information, please visit www.menchies.com. The full schedule of the seven-day grand opening celebration is as follows:

Day: Saturday, May 10
Time: 11 a.m. to 1 p.m.
Details: Ribbon cutting with Menchie (the mascot), FREE frozen yogurt*, free T-shirts** and a balloon artist.
*One per 8oz cup per guest
**First 25 guests at 11 a.m.

Day: Sunday, May 11
Time: 1 p.m.
Details: Free plushie doll*, free color-in t-shirt** and free face painting
*First 25 guests
**While supplies last

Day: Monday, May 12
Time: 5 p.m. to 6 p.m.
Details: $1 yumm hour-fill up your cup for $1
*One per guest

Day: Tuesday, May 13
Time: 2 p.m. to 4 p.m.
Details: Kids eat free*
*One cup per child up to 10 oz. Must be 10 years of age or younger

Day: Wednesday, May 14
Time: 11 a.m. to 1 p.m.
Details: Half-off lunch time yumm*
*Half off your frozen yogurt purchase

Day: Thursday, May 15
Time: 3 p.m.
Details: Free dodge balls*
*First 25 guests

Day: Friday, May 16
Time: 8 p.m. to Close
Details: Date night- buy one get one free*
*One per guest

About Menchie's

Menchie's creates lasting memories by creating an unparalleled guest experience with a mission to make every guest smile. Menchie's is a world-leader of ensuring best-in-class products and is the ambassador of frozen yogurt quality worldwide. With 400 stores, the franchise has locations open in the United States, Canada, Japan, Australia, Puerto Rico, Israel, Guam and China. Menchie's expects to celebrate 500 open stores in 2014. Guaranteeing happiness in every cup, the brand offers guests premium rotating yogurt flavors and delicious toppings for unlimited combinations in every bite. The proprietary collection is made from the milk of "smiley" California cows, which have not been treated with artificial growth hormones (rBST). Menchie's frozen yogurt contains live and active cultures and has received the Live and Active Culture (LAC) seal indicating its endorsement by the National Yogurt Association.

SOURCE Menchie's

Media Contact:

Alyssa Bermudes
Konnect Public Relations
O: 213.988.8344
F: 213.988.8345
C 408.781.6126
E: abermudes@konnect-pr.com

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