Media Community Rallies Around Planet Fitness Breast Cancer Awareness "Pink" Donation Event
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Media Community Rallies Around Planet Fitness Breast Cancer Awareness "Pink" Donation Event

Planet Fitness locations to waive sign-up fees from May 7-14 when new members make a donation to The Breast Cancer Research Foundation® when they join.

TROY, Mich. - May 7, 2014 // PRNewswire // - In honor of Mother's Day, Planet Fitness is sponsoring its fifth annual Mother's Day promotion to raise money for The Breast Cancer Research Foundation (BCRF), and the media community is rallying to support the cause.From May 7-14, participating Planet Fitness locations will waive sign-up fees if new members make a donation of $5 or more to BCRF when they join. Planet Fitness memberships are available for only $10 a month or $19.99 a month for the PF Black Card®.

In Michigan, Indiana, Ohio and Texas, media vendors have donated over $50,000 worth of air time media space to support the cause and raise awareness of the "Pink" donation event that runs from May 7th-14th. CBS Outdoor donated 15 billboards, worth $30,000; radio stations will be making public service announcements, totaling $10,000; Valassis donated $9,000 in direct mail; Q1, an online advertising vendor, donated 100,000 impressions and eReleases, a leading press release distribution firm, donated their services to help promote the fundraising event.

"We are very excited to team up with Planet Fitness and the media community to paint the town 'pink' and raise money to support this worthy cause," said Kara Hocking, president of Hocking Media Group, who is also donating PR services. "The generosity of the media community is overwhelming."

In the U.S. alone, more than 625 women are diagnosed with breast cancer daily, and right now everyone can help. To date, Planet Fitness has raised more than $1.6 million to support The BCRF's mission of funding scientific research to achieve prevention and a cure for breast cancer.

About Planet Fitness

Founded in 1992 in Dover, N.H., Planet Fitness is now the fastest-growing full size health club franchise in the United States, and has revolutionized the industry with a combination of extremely low prices and a unique, friendly, and hassle-free environment called the Judgement Free Zone®.

Planet Fitness has approximately 800 locations nationwide and has grown to more than 5 million members. The company prides itself on giving people an unbeatable value, top-notch facilities, and an atmosphere that focuses on the needs of occasional or first-time gym users rather than hard-core fitness fanatics. All Planet Fitness clubs feature a wide selection of brand-name cardio and strength equipment, and provide unlimited fitness instruction with all memberships.

Planet Fitness is a national brand partner of NBC's The Biggest Loser®. For more information visit

About The Breast Cancer Research Foundation®

The Breast Cancer Research Foundation (BCRF) advances the world's most promising research to eradicate breast cancer in our lifetime. Founded by Evelyn H. Lauder in 1993, BCRF has raised more than $475 million to fuel discoveries in tumor biology, genetics, prevention, treatment, survivorship and metastasis. This year, we invested $45 million in the work of more than 200 researchers at leading medical institutions across six continents. By spending 91 cents of every dollar on research and public awareness, BCRF remains one of the nation's most fiscally responsible charities. We are the only breast cancer organization with an "A+" from CharityWatch, and have been awarded a 4-star rating from Charity Navigator 12 times since 2002. Join us at

About Hocking Media Group

Hocking Media Group ( specializes in planning, buying and negotiating traditional and online media including sports sponsorships, TV, radio, outdoor and direct mail, as well as online banner, video and mobile advertising. Other Hocking Media Group clients include Belle Tire, Comerica Bank, Eastern Michigan University and Genisys Credit Union.

SOURCE Planet Fitness


Kara Hocking
Hocking Media Group
248-731-7820 Ext. 103



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