VANCOUVER, BRITISH COLUMBIA - (Marketwired - May 7, 2014) - This weekend, Canadians can take the front seat in helping the 100,000 Canadians who live with multiple sclerosis. From May 9 to May 11, Mr. Lube Canada will donate $2 from every oil change performed at any Mr. Lube location across the country as part of "Mr. Lube Ending MS", a campaign to increase awareness of MS and raise funds to support people affected by the disease.
Since 2007, Mr. Lube has hosted the campaign and raised more than $350,000 towards MS research, programs and services for people with MS. The campaign is in honour of Mr. Lube pioneer Cliff Giese, whose wife was diagnosed with MS in 1977.
"Many Canadians don't know that Canada has the highest rate of multiple sclerosis in the world. Together with Mr. Lube we are increasing awareness about MS and raising funds to support families impacted by the disease," says Yves Savoie, president and CEO of the Multiple Sclerosis Society of Canada. "We are honoured and grateful that Mr. Lube employees and customers are committed to ending MS.
"Through the Mr. Lube Ending MS campaign, our organization honours Cliff Giese's dedication to helping people touched by this devastating disease," says Stuart Suls, president and CEO of Mr. Lube Canada. "Mr. Lube Canada continues to be a national partner of the MS Society of Canada to carry on Giese's legacy. We invite Canadians to visit Mr. Lube on Friday, May 9th to Sunday May 11th as a way to support people living with MS."
Visit mssociety.ca or call 1-800-268-7582 for more information about MS. To find the closest Mr. Lube location near you, visit mrlube.com.
Canada has the highest rate of multiple sclerosis in the world. MS is a chronic, often disabling disease of the brain and spinal cord. It is the most common neurological disease of young adults in Canada. Most people with MS are diagnosed between the ages of 15 and 40, and the unpredictable effects of MS last for the rest of their lives. The MS Society provides services to people with MS and their families and funds research to find the cause and cure for this disease. Please visit mssociety.ca or call 1-800-268-7582 for more information.
Mr. Lube is Canada's leading quick lube provider in the routine automotive maintenance sector. The company was founded in 1976, pioneering a category of automotive servicing that focused on convenience and no appointment necessary. With 165 locations across the country, Mr. Lube is operated by a national network of franchisees. Headquartered in Delta, BC, the company also has a regional office in Mississauga, Ontario to support its national franchise network.
In 2002, Mr. Lube Canada founded the Mr. Lube Foundation to support its corporate goals of giving back to the community and helping those most in need. Today, the Foundation has donated over $4.0 million dollars to charities across the country. For more information about the company, please visit mrlube.com
Mr. Lube Canada
Media Relations & Communications Specialist
MS Society of Canada
416-922-6600 ext. 3177