DENVER - May 08, 2014 - (BUSINESS WIRE) - Smashburger, the rapidly expanding better burger restaurant concept, today announced its new partnership with Udi's Gluten Free, rolling out a gluten-free bun offering at all U.S. Smashburger locations. Smashburger will now be one of Udi's top Foodservice accounts, including other top retail clients such as Whole Foods, Trader Joes and Target.
"Smashburger and Udi's share a passion for providing guests with great-tasting, high-quality food, so the partnership was a natural fit for us. We are excited for the opportunity to offer our guests a premium gluten-free bun option in all of our restaurants across the country," commented Rick Schaden, Principal Shareholder of Smashburger. "We have a continued commitment to serving food that our guests can feel good about, comprised of quality ingredients for a better dining experience. Having lived in Boulder for many years, I am proud to announce this new partnership with Udi's Gluten Free, a division of Boulder Brands, Inc."
"Practicing a gluten-free diet is an emerging consumer trend, and Udi's is the clear quality leader in the gluten-free category," commented Tom Ryan, Founder and Chief Concept Officer of Smashburger. "The addition of Udi's gluten-free buns fits in well with our strategy of marketing to consumers looking for gluten-free menu options."
Since 2010, the gluten-free market has grown more than 200% and shows no signs of slowing down. To meet the growing demand for gluten-free menu items, Smashburger has also reformulated the seasoning that goes on its juicy burgers and tender-marinated grilled chicken sandwiches to be gluten-free. Guests can now order a completely gluten-free entrée option, keeping in mind that some toppings available for add-ons do contain gluten and cross contamination in the kitchen may occur. For complete gluten-free information on a particular burger, please ask a manager at the restaurant or visit www.smashburger.com
"Smashburger offers a great tasting burger because of its unwavering commitment to premium ingredients," said Denise Sirovatka, Vice President of Marketing for Udi's. "By adding Udi's buns to its menu, Smashburger is making an American classic available to consumers who are choosing gluten-free."
Smashburger is a leading fast casual "better burger" restaurant with more than 267 corporate and franchise restaurants operating in 30 states and in four international countries. The company began in 2007 with the vision of Rick Schaden and funding by Consumer Capital Partners—the private equity firm that he and his father Richard own. By offering fresh, premium "smashed to order" burgers, chicken sandwiches, salads, signature side items and hand-spun Haagen-Dazs shakes, Smashburger has modernized the way people think about burgers. Known for localizing its menu in every market with regionally inspired burgers, side items and local craft beers, Smashburger has received numerous awards, including topping Fast Casual's 2012 Top Mover & Shakers list, America's Most Promising Company by Forbes magazine, INC. 500's List of America's Fastest Growing Companies and INC's #9 Hire Power Award winner, as well as regularly receiving "best burger" awards in cities around the world. To learn more, visit www.smashburger.com.
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Udi's Gluten Free (Udi's) is a leader in the fast growing market for gluten-free foods in North America. Udi's markets a diversified and growing range of gluten-free products under the well-recognized Udi's Gluten Free brand in the retail market, and since mid-2011, food service channels. Udi's Gluten Free is a leading brand in gluten-free bread and bakery products. In addition, Udi's markets other gluten-free products in the frozen entree, snack and granola categories. For more information visit www.UdisGlutenFree.com. Udi's Gluten Free, a division of GFA Brands Inc., a Boulder Brands company.