Smoothie King Names Snackbox Public Relations Agency of Record
May 08, 2014 // Franchising.com // Austin, Texas – Snackbox has been named public relations agency of record for Smoothie King, a privately held franchise based in New Orleans, Louisiana. The franchise company, which has more than 650 locations worldwide, has hired Snackbox to lead consumer public relations efforts after going through an RFP process that included more than 30 PR firms.
"Working with such a phenomenal brand to help educate consumers on new products, better nutrition, and healthy lifestyles will be a complete joy for our team," said Jenna Oltersdorf, principal, Snackbox. "Snackbox has a long history of working with consumer packaged goods, foods and beverages, and we’re honored to begin this relationship with the premier smoothie bar and nutritional lifestyle center in the industry."
"Throughout the RFP process we looked for a combination of passion and experience," said David Moore, Vice President of Marketing, Smoothie King. "The Snackbox team showed us both in a dynamic way. We’re so pleased to be partnering with them."
The Snackbox team will be led by Oltersdorf at the company’s Austin, Texas headquarters. Snackbox Chicago will play a substantial role in the account, as well.
Snackbox, a public relations and design firm, is headquartered in Austin, Texas with offices throughout the United States. Led by Jenna Gruhala Oltersdorf and Eric Oltersdorf, the firm boasts a network of experienced professionals that specialize in food and beverage public relations. Clients range from local businesses to international companies. For more information, visit www.snackbox.us.