The Dairy Queen® System Debuts New Strawberry Shortcake as Featured Blizzard® of the Month for May

May 1, 2014 // Franchising.com // MINNEAPOLIS – The Dairy Queen® system swings into spring with the new Strawberry Shortcake Blizzard® Treat as the featured Blizzard of the Month for May.

An indulgent combination of shortcake pieces and strawberries blended with creamy DQ® vanilla soft serve and crowned with whipped topping, the Strawberry Shortcake Blizzard Treat is available at all participating Dairy Queen and DQ Grill & Chill® restaurants nationwide throughout May.

Strawberry Shortcake Blizzard Treats are available in four sizes, including the popular Mini, and also can be served in a waffle cone.

"The most famous shortcake is strawberry shortcake. It is an enduring flavor that we have modernized into our signature treat to create an irresistible fan favorite," said Barry Westrum, executive vice president of Marketing for American Dairy Queen Corporation (ADQ).

Many Blizzard Treat flavors, including Strawberry Shortcake, can easily be made into DQ Cakes, which are perfect to celebrate Mother’s Day, graduation, Memorial Day or other special events such as birthdays and anniversaries.

The Dairy Queen system began blending simple combinations of fruits, cookies, chocolates, nuts and candies with DQ soft serve in 1985 to create the signature Blizzard Treat. The iconic treat has created the served upside-down Blizzard culture and since then, one-of-a-kind flavors such as S’mores, Chocolate Candy Shop and Confetti Cake have delighted Dairy Queen fans as part of the featured Blizzard of the Month program, which began in 2003.

For more information about the Dairy Queen system, visit DairyQueen.com. Connect with the DQ system on Twitter using #LOVEmyDQ and follow the system at twitter.com/dairyqueen. Visit the DQ Facebook fan page, which has more than 8.4 million friends, and become a friend at facebook.com/dairyqueen.

For more information about the Orange Julius® system, visit orangejulius.com. Visit facebook.com/OrangeJulius or follow the Orange Julius system on Twitter at twitter.com/luvorangejulius.

About ADQ

American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 6,300 Dairy Queen® stores in the United States, Canada and 25 other countries. ADQ is part of the Berkshire Hathaway family of companies led by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.

SOURCE American Dairy Queen Corporation 

Contacts:

Lauren Simo
954-776-1999ext. 238
lsimo@piersongrant.com

Jenna Leon
954-776-1999ext. 242
jleon@piersongrant.com

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