Coldwell Banker and MLB.com Debut Custom Online Video Series Featuring Active and Former Major League Baseball Stars

CC Sabathia, Adam Jones, Johnny Damon and Steve Garvey among those opening their homes to viewers of the Coldwell Banker Home Field Advantage series.

May 13, 2014 // Franchising.com // MADISON, N.J.  - Baseball and home have a lot in common. From high school all the way to the Major League, each team enjoys the aspects of a unique "home" field, the game's best sluggers mash "home" runs, and every base runner's singular goal is simply to arrive safe at "home." With so much overlap between America's pastime and the American Dream, Coldwell Banker Real Estate LLC and MLB.com, the official website of Major League Baseball, partnered to produce an online video series entitled Home Field Advantage. The new series will explore what "home" means to active and former baseball stars by offering a rare look into the places they call home when they're not on the field.

"Through this partnership with MLB.com and some of the biggest names in baseball, Coldwell Banker continues to showcase emotional attachment people have to their homes," said Sean Blankenship, senior vice president, marketing for Coldwell Banker Real Estate LLC. "With the new online video series, viewers get a glimpse into the home lives of a group of baseball icons."

Coldwell Banker® is the first real estate brand to partner with MLB.com to create a custom online video series. The Home Field Advantage series will debut May 14 on a special section of the Coldwell Banker Blue Matter blog. Each video will also be featured on MLB.com and the official website of each player's team at different points throughout the MLB season. The series launches with two separate videos of players offering a tour of their residence and sharing with viewers what makes their house a home. One of the launch videos will feature CC Sabathia of the New York Yankees; the other will spotlight Neil Walker of the Pittsburgh Pirates.

Following the release of the Sabathia and Walker videos, a new Home Field Advantage entry will debut on the Coldwell Banker Blue Matter blog and MLB.com every Wednesday through the month of July, with the exception of July 16. With this year's MLB All-Star Game in Minnesota on July 15, Coldwell Banker Real Estate and MLB.com will release a special All-Star Game edition Home Field Advantage segment on Monday, July 14. The special video entry is scheduled to feature Minnesota native and Twins pitcher, Glen Perkins.

Below are the scheduled release dates for each of the videos and featured players:

Home Field Advantage Video and Player Release Dates

Player

Team

Video Release Date*

CC Sabathia

New York Yankees

May 14, 2014

Neil Walker

Pittsburgh Pirates

May 14, 2014

LaTroy Hawkins     

Colorado Rockies

May 21, 2014

Johnny Damon

Boston Red Sox

May 28, 2014

Steve Garvey

Los Angeles Dodgers      

June 4, 2014

Adam Jones

Baltimore Orioles

June 11, 2014

Dillon Gee

New York Mets

June 18, 2014

Dexter Fowler

Houston Astros

June 25, 2014

Colby Rasmus

Toronto Blue Jays

July 2, 2014

Adam Dunn

Chicago White Sox

July 9, 2014

Glen Perkins

Minnesota Twins

July 14, 2014

A.J. Griffin

Oakland A's

July 23, 2014

Brandon Belt

San Francisco Giants

July 30, 2014

* Dates subject to change

Coldwell Banker Real Estate will also have homepage advertising exclusively running on MLB.com and all official MLB team sites excluding the Toronto Blue Jays, beginning May 14. This is part of the company's advertising buy that runs through August and includes sponsorship of several MLB.TV free Game of the Day promotions.

Expanding on the baseball partnership, Coldwell Banker Real Estate has secured local sponsorship with seven Comcast Sports Network affiliates. Affiliate stations in Baltimore, Boston, Chicago, D.C., Houston, New York, Oakland, Philadelphia and San Francisco will air Coldwell Banker commercials during coverage of their local MLB teams.

In addition, Coldwell Banker Real Estate is now sponsoring the Home Field segment of ESPN's popular nightly baseball news program, Baseball Tonight. In each segment, the show's on-air talent breaks down key plays from that day's games on a Coldwell Banker branded baseball infield.

About Coldwell Banker®

Since 1906, the Coldwell Banker® organization has been a premier provider of full-service residential and commercial real estate. Coldwell Banker is the oldest national real estate brand in the United States and today has a network of approximately 84,900 sales associates affiliated with more than 3,100 offices in 49 countries and territories. The Coldwell Banker brand is known for creating innovative consumer services as recently seen by being the first national real estate brand with an iPad app, the first to augment its website www.coldwellbanker.com for smart phones, the first to create an iPhone application with international listings and the first to fully harness the power of video in real estate listings, news and information through its Coldwell Banker On LocationSM YouTube channel. The Coldwell Banker System is a leader in niche markets such as resort, new homes and luxury properties through its Coldwell Banker Previews International® marketing program. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. Coldwell Banker is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.

SOURCE Coldwell Banker Real Estate LLC

Media Contacts:

Athena Snow
Coldwell Banker Real Estate LLC
973.407.5590
Athena.Snow@ColdwellBanker.com

Dianne Falaguerra
CooperKatz for Coldwell Banker Real Estate LLC
917.595.3058
dfalaguerra@cooperkatz.comm

###

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