Wyndham Hotel Group Launches First Multi-Brand Campaign on Primetime Network and Cable TV
Travelers can save up to 25 percent and earn loyalty points when they book at wyndhamrewards.com.
May 13, 2014 // Franchising.com // PARSIPPANY, N.J. – Wyndham Hotel Group, the world's largest hotel company with approximately 7,500 hotels and part of Wyndham Worldwide Corporation (NYSE: WYN), today announced its first national umbrella advertising campaign aimed at building consumer awareness of its powerhouse brands and loyalty program.
Wyndham Hotel Group's first national multi-brand advertising campaign, which will run on primetime networks and cable television through September 21, aims at building consumer awareness of the company's powerhouse brands and its Wyndham Rewards® loyalty program.The campaign, developed by MMGY and voiced by renowned actor John Goodman, is a natural evolution for the company and marks the first time the Hotel Group has invested in a multi-brand television and digital campaign. Through a series of colorful and vibrant animations, the creative takes viewers on a journey through the unique essence of each brand. Wyndham Rewards®, the world's largest lodging loyalty program as measured by number of participating hotels and the only hotel loyalty program to offer members guaranteed rewards after just one qualified stay, is also prominently featured with an attractive discount and summer stay offer.
"For our first national umbrella marketing campaign, we sought to build upon the strong foundations that each of our unique brands has developed and demonstrate that while each stands distinctly on its own, they are all the more powerful and rewarding to consumers when they come together under a loyalty program with a great variety of vacation options," said Geoff Ballotti, president and CEO, Wyndham Hotel Group. "This campaign is an extension of our continued efforts to make researching, booking and earning Wyndham Rewards points as effortless and rewarding as possible. As our brands appeal to all consumer segments, it was important to include them all in such an expansive promotion that will air throughout the busy summer season."
Ballotti continued, "John Goodman, the voice of our campaign, is a personality who we couldn't be happier to work with, as we believe he appeals greatly to the American traveler."
The Wyndham Hotel Group campaign launches on May 12 with national broadcast spots and will air during major primetime programs and anticipated premieres, specials and finales, including "The Voice," "The Bachelorette" and "Dancing with the Stars." The television spots will run through September 21 and will air on national networks and cable channels including ESPN, TBS and USA. Media planning for the campaign was coordinated by Mediacom and the media mix includes digital and social advertising.
Creative online assets coincide with the broadcast campaign to carry Wyndham Hotel Group's message across all web channels.
In celebration of the campaign launch, travelers can save up to 25 percent and earn Wyndham Rewards bonus points at participating properties when they book at www.wyndhamrewards.com. For terms and conditions, to learn more or to see the final 30-second television commercial, visit www.wyndhamrewards.com.
About Wyndham Hotel Group
Wyndham Hotel Group, part of Wyndham Worldwide Corporation (NYSE: WYN), is the world's largest and most diverse hotel company with approximately 7,500 hotels and 646,900 rooms in 69 countries under the hotel brands: Wyndham Hotels and Resorts®, Ramada®, Days Inn®, Super 8®, Wingate by Wyndham®, Baymont Inn & Suites®, Microtel Inn & Suites® by Wyndham, Hawthorn Suites by Wyndham®, TRYP by Wyndham®, Howard Johnson®, Travelodge® and Knights Inn®. In addition, the company has a license agreement to franchise the Planet Hollywood Hotels brand and provide management services globally.
All hotels are independently owned and operated excluding certain Wyndham, Hawthorn Suites by Wyndham and TRYP by Wyndham hotels, as well as certain Ramada, Days Inn and Super 8 hotels outside of the U.S., which may be managed by one of the affiliates of Wyndham Hotel Group.
To learn more about our family of hotel brands, visit www.wyndhamworldwide.com. For hotel franchising opportunities visit www.whgdevelopment.com.
About Wyndham Rewards
Wyndham Rewards, the free-to-join guest loyalty program of Wyndham Hotel Group, is the world's largest lodging loyalty program as measured by number of participating hotels and the only hotel loyalty program to offer members guaranteed rewards after just one qualified stay.
With over 7,000 participating hotels throughout more than 50 countries, the program offers its over 8.8 million active members the opportunity to earn valuable points for their qualified stays. Those points may be redeemed for hundreds of rewards options including free hotel stays, airline travel, gift cards for leading retailers and restaurants and more. Free stays start as low as 5,500 points, while other reward options start as low as 250 points. Members may also choose to earn with approximately 20 leading airline carriers and other partners.
In addition, frequent travelers will appreciate the program's newly introduced Gold Status, which provides the program's most loyal members with an additional free night after every 20 qualified nights. For more information or to join, visit www.wyndhamrewards.com.
SOURCE Wyndham Hotel Group