Ben & Jerry's Makes Grand Entrance in LA for Scoop Truck Tour
Vermont's Finest Seeks to Uncover all that Makes Tinseltown Shimmer and Shine
BURLINGTON, Vt. - May 15, 2014 - (BUSINESS WIRE) - Calling all Ben & Jerry's ice cream fans! It is officially the sweetest time of year. Today, Ben & Jerry's Scoop Truck kicks off its annual month-long tour in Los Angeles, giving away FREE scoops to loyal fans. The truck will be scooping its newest line of flavor innovations: Ben & Jerry's Cores. And if that wasn't enough, this year Ben & Jerry's very own Storyteller, Doree Speidel, will be joining the truck crew, giving ice cream lovers the inside scoop on the truck's winding path and reporting on all the things that make Los Angeles so unique from the people she meets, to the food she tries and the experiences she has throughout the month.
Now through June 26, the truck will be scooping out free super premium chunks and swirls at local community events, businesses and non-profits. Here are a few ways to cross paths with the Scoop Truck:
- Follow @BenJerrysWest on Twitter to see where the truck is dishing out free scoops near you
- Tweet @BenJerrysWest for the lucky chance to get scoops delivered to you directly
While giving away free scoops is nothing new for the Vermont-based ice cream company, the stops that the Scoop Truck will be making will be a little different this year. The Storyteller will be helping guide the truck ensuring it is hitting up unique and local areas of the city, and engaging fans for their recommendations on where to go.
"For the past few years we've been dishing out free scoops around the country to connect with our fans in local cities," says Doree Speidel. "This year, we wanted to take it to the next level, and engage the community to make sure we're experiencing first-hand what makes each city so unique. I'm looking forward to cataloging the latest Hollywood trends and new food fusions, while cruising through the hills of LA and scooping out treats for folks from Koreatown to the Santa Monica Pier."
The 2014 Scoop Truck tour will feature two of 2014's newest core flavors, including:
- Salted Caramel: Sweet cream ice cream with blonde brownies and a salted caramel swirl
- Hazed & Confused: Hazelnut and chocolate ice creams with fudge chips and a hazelnut fudge swirl
Fans can get online now to follow the truck on Twitter @BenJerrysWest and check out BenJerry.com to follow the Storyteller's blog.
About Ben & Jerry's
As an aspiring social justice company, Ben & Jerry's believes in a greater calling then simply making a profit for selling its goods. The company produces a wide variety of super-premium ice cream, yogurt and sorbet using high-quality ingredients. Ben & Jerry's incorporates its vision of Linked Prosperity into its business practices in a number of ways including a focus on values-led sourcing. In 2014 the company plans to complete its transition to using entirely non-GMO (genetically modified organisms) ingredients by source as well as to fully Fairtrade-certified ingredients wherever possible, which benefits farmers in developing countries. Ben and Jerry's products are distributed in 35 countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry's Scoop Shops, restaurants and other venues. Ben & Jerry's, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. Ben & Jerry's became a certified B Corp (Benefit Corporation) in 2012. The Ben & Jerry's Foundation's employee-led grant programs totaled $2.5MM in 2013 to support economic and social justice, environmental restoration, and peace through understanding. For the inside scoop on Ben & Jerry's visit www.benjerry.com.
Ben & Jerry's
Manager of PR Shenanigans